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Marketing Management (MKT 501) Spring, 2017
Assignment No. 1
Due Date: 10 May, 2017
Total Marks: 10
Topic: Marketing mix
NOTE: Assignments after due date will not be accepted
Objective of Assignment
The basic objective of the assignment is to make students familiar with the importance of
marketing mix techniques.
After attempting this assignment, students will be able to comprehend that how and why
marketing mix plays pivotal role in gaining market share and customer base.
McDonald’s marketing mix involves speckled approaches to meet business concerns in different markets
around the globe. Marketing mix defines the strategies and tactics which are being used by the
organizations to reach target customers. McDonald’s has corporate standards that its marketing mix
applies universally. Though, it uses variation in marketing mix depending upon the requirement of the
target market and cultural aspects of the country it is operating in such as: variation in product, price and
promotional strategies. The effectiveness of marketing plan is majorly dependent on the way it is strictly
followed and implemented in order to achieve the desired objectives. Marketing mix contributes to the
leading performance of the brand in the international market.
1- By keeping in mind the above scenario, you are required to design appropriate marketing mix
(7P’s) for McDonald’s considering the cultural context of Pakistan. (7 marks)
2- What kind of strategies do you think McDonald’s should employ in order to capture huge market
share in presence of strong competitors? (3 marks)
Grace period of extra 24 hours after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above mentioned
due dates should always be treated as final to avoid any inconvenience.
Your answer should be in bulleted form.
You can take help from internet for collecting the information but copying from internet
sources is strictly prohibited even if you give references.
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