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Marketing Management (MKT501) Nov 10, 2017 "Customer Needs and Demands”

Learning Objective:
 To enable students identify the consumer needs and learn the ways of satisfying them being future marketers.
Learning Outcome:
 After attempting this activity, students will be able to learn different marketing strategies for each particular need or demand of the customers.
The Case:
The Fashion House is a renowned clothing brand in India. It deals with semi-formal and formal dresses and also a range of bridal wears. Seeking the opportunity of a huge market of bridal wears in Pakistan, the company decided to launch a bridal wear collection in Pakistan according to the ongoing trend of traditional bridal dresses with a modern touch. The company seeks to target the upper middle and upper class. The collection consists of bridal dresses, wedding dresses, and party wears. As the company has never done any business in Pakistan before, it seeks to get information about customer needs and demands of the targeted segment. To help understand customer requirements, CEO of the company wants to identify and target all the types of need (i.-e Stated, Real, Unstated, Delight and Secret).
Requirement:
Being a student of marketing, identify and explain how the company can satisfy all the five needs of the targeted segment with respect to the company offering. (1*5)
Important:
Grace period of extra 24 hours after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
 Take help from internet for collecting the information.
 Carefully watch relevant lectures and consult the relevant material from handouts along with recommended books.
 Attempt the assignment by yourself and it will be entertained positively.
Other Important Instructions:
Deadline:
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
Formatting guidelines:
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
Referencing Guidelines:
 Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
 It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive!
Dear Students,
As you know that Pre Mid-Term semester activities have been started and load shedding problem is also prevailing in our country now a days. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs

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