.... How to Find Your Subject Study Group & Join ....   .... Find Your Subject Study Group & Join ....  

We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>

Study Groups By Subject code Wise (Click Below on your university link & Join Your Subject Group)

[ + VU Study Groups Subject Code Wise ]  [ + COMSATS Virtual Campus Study Groups Subject Code Wise ]

Looking For Something at vustudents.ning.com?Search Here

Mountain Dew has always been the coolest soft drink brand ever. From daring TV commercials to adventurous activities, Mountain Dew has proven itself to be the most versatile carbonated soft drink company. Keeping its worthy image the same, Mountain Dew has recently introduced three new variants which include; Pitch Black, Blue Shock and Orange Live Wire in its product line and revealed a teaser for them on January 29, 2016 which drove everyone curious on social media. The curosity enhanced when celebrities like Hamza Abbasi, Umair Jaswal, and Junaid Khan also tweeted about “voting for their side”. On the real side of the picture these new variants did not receive warm welcome by the public as compare to the original mountain dew flavor did; if this response remains the same then mountain dew has to discontinue producing those flavors which are not at all liked by the public.
We normally observed such practices adopted by different organizaitons that they initially come up with different product variants and wait for sometime till the public admires anyone out of these variants so that they could discontinue unlikely product variants from their brand portfolio and continue with the product that appeals its target market. Through this phenomena an organization can effectively get to know the consumer responses against its products, so that an organization might not have to spend too much of initial capital.
Requirement:
After reading the above scenario you are required to answer following questions:
a) What do you think it’s a “Test Marketing” or “Brand Positioning” tool used by Mountain dew in this context?
b) After recognizing the tool please elaborate its importance for an organization.

Share This With Friends......


How to Find Your Subject Study Group & Join.

Find Your Subject Study Group & Join.

+ Click Here To Join also Our facebook study Group.


This Content Originally Published by a member of VU Students.

+ Prohibited Content On Site + Report a violation + Report an Issue

+ Safety Guidelines for New + Site FAQ & Rules + Safety Matters

+ Important for All Members Take a Look + Online Safety


Views: 389

See Your Saved Posts Timeline

Replies to This Discussion

Please Discuss here about this assignment.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

RSS

Forum Categorizes

Job's & Careers (Latest Jobs)

Admissions (Latest Admissons)

Scholarship (Latest Scholarships)

Internship (Latest Internships)

VU Study

Other Universities/Colleges/Schools Help

    ::::::::::: More Categorizes :::::::::::

Member of The Month

1. Marha Khan

Dera Ghazi Khan, Punjab, Pakistan

© 2018   Created by + M.TariK MaliC.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service