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 PRINCIPLES OF MANAGEMENT (MGT503) ASSIGNMENT NO. 02

DUE DATE: 25TH JUNE, 2013

MARKS: 30

ASSIGNMENT:

"The toy industry, like all others, has its good points and its bad points. One person who’s trying to take advantage of the opportunities is Charlie Woo of Los Angles. Woo and his family came to United States from Hong Kong in the late 1970s. To support the family, his mother and father initially started a restaurant but found that venture to be too time consuming. They looked to start another business and settled on the toy industry. By using their contacts in Hong Kong and by bringing their four sons into the business, the Woo family opened ABC Toys. The company goal was to manufacture and distribute toys to small wholesalers who couldn’t get products from the large toy markers because they were not big enough customers as they could not buy enough volume. ABC Toys had identified a specific niche and was not even attempting to compete with the large companies like Mattel Hasbro. In the meantime Charlie, who was just about to compete his Ph.D. in management, joined the family business.

After that ABC Toys purchased several warehouses. Charlie’s vision was to encourage other small toys manufacturers and distributors to rent from them and together create a "toy town". Charlie reasoned that this strategy was good because it would enable customers to come to one location, shop comparatively, and ending up buying more products then they would if they had to travel to separate stores. As more toy companies joined ABC Toys in Toy Town, word soon spread and customers began coming from all over. Now there are more than 500 wholesalers in Toy Town."

Questions:

1) If someone is conducting the competitive analysis of the organization, which tool would you prefer him/her for competitive analysis? Justify your answer with rational.

2) From the given scenario, identify at least two competitive advantages of the company. Justify your answer with rational.

Views: 10869

Replies to This Discussion

SO LETS START GUYS....................AND GIRLS AS WELL.........................................?????????????

yar koi to solution share karo

 

heko gyes assigment ma kch confusion hi mjy

Sir jor k beth jao assignment ayi hy bhai.......

agr assignment me koi prblm ho to Google Sayin baba k pass taweez b hy, suna hy boht farq parta hy us se..

Mery khayal men is case men, SWOT analysis would be the best tool to perform competitive analysis. What do you people think...?

u r r8  samra tariq bcz SWOT analysis iz one ov the best competative analysis 

now u guyzz , plz guide  us bothh 

samra tariq last semester se aaj tk realy u work very well. aap k ideas hmaish theek hote hain.I really appreciate u

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

Yes please somebody else also guide us, men to apna assignment isi respect sy tayyar kr rhi hun...kyunk scenario ko repeatedly parhnay k baad yehi baat samajh aa rahi he...what do you people think...? 

Inshallah kal competitve advantages bhe discuss krengy...

what are the other toll for competitive analysis than SWOT analysis?

thank u we will wait

inshaAllah

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