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ABC is an emerging retail chain in Pakistan dealing in gents and ladies casual and party footwear. It started its business in 2010 and within seven years it has more than 70 outlets throughout country and has presence in all four provinces. By progressing rapidly, the company has captured 12% market share in footwear industry. To build brand image and increase sales, it has aggressive approach toward advertisement and sales strategies. The company aims to be one of the leading retail businesses in footwear industry and capture the market share of 35% within next ten years.

To attain its vision, the company has recruited experienced sales force and marketing officials. Different training and workshops are being conducted on regular basis to enhance the knowledge and capabilities of the sales forces. As a selling strategy, the company has divided the sales force into different regions and territories. Sales targets and performance standards are used to be communicated at the start of financial years which are meant to be challenging but achievable. Performance is evaluated on sales volume. To motivate the sales forces, special allowances and bonuses are given to salesman who meets sales targets. The company also provides special packages and promotions to those employees who go beyond their targets and achieve higher sales volumes.            Assignment Questions:

Q. 1. On the basis of above mentioned information, what kind of organizational culture the company is practicing. (4 Marks)

Q. 2. Provide two logical statements to support your selected organizational culture? (4 Marks)

Q. 3. What kind of environment is suitable for the organization, Stable/Unstable? (2 Marks) 

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1. A company with a team-first corporate culture makes employees’ happiness its top priority. Frequent team outings, opportunities to provide meaningful feedback, and flexibility to accommodate employees’ family lives are common markers of a team-first culture.

Netflix is a great example – their recent decision to offer unlimited family leave gives employees the autonomy to decide what’s right for them.

The culture of a workplace makes the organization what it is. Culture is the sum of attitudes, customs and beliefs that distinguish one group of people from another. Organizational culture is no different from ethnic culture except it usually includes people from all different backgrounds and histories. These cross-cultural connections can blossom into ingenuity and understanding that promote a better workplace and arguably a better world community. An office culture creates a unique brand like “footwear of the ladies and gents” for a company which helps them stand out among the rest of their competitors. It also defines standards and set procedures that give the company and furthermore the employees direction as they conduct their daily business. Culture unifies like footwear people and allows them to learn from one another and strive to be the best they can be. No company exists without a culture, but every company operates under a different type of one. Don’t worry if you are struggling a little bit to control and motivate your team.


2. The basic pattern of shared assumptions,values, and beliefs considered to be the correct way of thinking about and acting on problems and opportunities facing the organization. The Philosophy that guides an Organizations policy towards employees & customers.


                            The culture of an organization represents certain predefined which guide the employees and give them a sense of-direction at the workplace.The culture decides the way employees interact at their workplace.


3.The environment is suitable for the organization is Suitable



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Tariq bhai ap hi help ker du 

Assalam o alikum

there are four corporate or organizational culture

1 adaptability or entrepreneurial culture

2 clan culture

3 mission culture

4 Bureaucratic culture

I am confused between mission or clan culture. I think company is using mission culture

Kindly guide me

i also think its mission culture atleast  after reading the lesson thats what i concluded.

if u have any update kindly share 

thanks :) 

farhan bhai i f you done with kindly share your idea 

koi to help kr de

please somebody help

anyone with solution plz share


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