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MKT501 Marketing Management


MKT501 Marketing Management

MKT501 Marketing Management.Download/upload Video Lectures, Handouts, Helping Materials, Assignments Solution, Online Quizzes, GDB, Past Papers, Solved Papers and more….

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MKT501 Quiz 2 for your guide 29/6/2016

Started by Muhammad Farooq. Last reply by Muhammad Farooq Jun 29. 1 Reply

mkt501 spring 2016 assignment 1

Started by noora. Last reply by + M.Tariq Malik May 19. 8 Replies

MKT501 current fall2016 papers

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Started by NaumanAshiq. Last reply by Jamal Ahmed Khan Jan 17. 3 Replies


Started by Frozen Sea Dec 8, 2015. 0 Replies

Quiz # 01 - Marketing management (MKT501)

Started by + Overseas - DXB Nov 20, 2015. 0 Replies


Started by +Shakeel Ahmad Oct 25, 2015. 0 Replies


Started by Muhammad Saqlain Aug 7, 2015. 0 Replies


Started by Muhammad Saqlain Aug 7, 2015. 0 Replies

MKT501-Marketing Management GDB#2 Spring 2015 Due Date 7 Aug, 2015

Started by +(✿◠‿◠)ŞƥąŗƘℓe Ƒąiŗɣ(✿◠‿◠)+. Last reply by Anabiya Dar Aug 7, 2015. 12 Replies


Started by + M.Asif. Last reply by + M.Asif Jun 11, 2015. 8 Replies

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Comment by S.Ahmad on February 9, 2015 at 9:27pm

Marketing Management (MKT501)   

Fall, 2014

Graded Discussion Board No. 2

Starting Date:Monday, February 09, 2015

Due Date:Friday, February 13, 2015

Total Marks:  5 marks

Topic: Promotion  

NOTE: There is no grace period in case of GDB

Objective of GDB

The basic objective of this discussion is to make students familiar with the importance of promotional activities.

Learning Outcomes

After attempting this GDB students will be able to:

  • Know the importance of promotional activities.
  • How promotional activities plays imperative role in attracting customers and to enhance customer base.


Promotion is one of the important components of marketing mix other than product, price and place. Basically, developing promotional strategy of company requires much effort in order to make it successful. The role of promotional components depends upon the nature of the organization and creativity plays imperative role in propelling image of the organization. Integrated marketing communication is a complete plan to find better ways to connect with the customers includes: advertising, sales promotion, direct marketing, personal selling and public relations. Nowadays, expenditure on promotional activities is increased twofold and every organization is trying to capture huge market segment.


In your opinion, explain why companies are more focused towards integrated marketing communication rather single promotional component. Justify your answer with at least five supporting arguments in support of your answer.  (5 Marks)


Student’s Guide


  1. Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
  2. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.



Good Luck

Comment by +★ HAMMAD ★ on September 17, 2014 at 3:42pm
Nice group
Comment by abidhussain on June 5, 2014 at 8:13pm

plz upload midterm solved paper of MgT 501 HRM

papers plz upload soon


Comment by abidhussain on June 5, 2014 at 8:12pm

plz upload midterm solved paper of MKT 501 & MKT 624

plz upload soon


Comment by abidhussain on June 5, 2014 at 8:12pm

plz upload midterm solved paper of MKT 501 & MKT 624

plz upload soon


Comment by + ✿´´cм(ɴɪѕα)``✿ on October 1, 2013 at 1:34pm

Comment by zalma coca cola peela dy on August 4, 2013 at 2:51am

nice group

Comment by zalma coca cola peela dy on August 4, 2013 at 2:50am

nice group

Comment by + M.Tariq Malik on April 30, 2013 at 12:21am

ali ilyas Cell no & email sharing is not allowed 

Comment by ali ilyas on April 23, 2013 at 12:30pm



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