MKT611 - Marketing Research---GDB DUE Date Monday, November 11, 2013
Topic: Marketing Research Objectives
The learner will be able to;
After completing this activity, the learner will be able to:
Establishing research objectives is an important step in marketing research process. Research objectives need to be clear, specific, and well defined. The marketing research team of a famous multinational company has developed a research proposal for re-positioning one of its brands. However; upon evaluation of the research proposal, it has been found that the specified research objectives are not clear.
Discuss the importance of research objectives in marketing research and the potential problems in research process that could arise if objectives are not clear.
Please Discuss here about this GDB.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.