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MGT211 introduction to business Assignment # 02 will be opened on July 14, 2014 and due date of assignment submission will be July 18, 2014.

Dated: Jul 11, 14

Important announcement

Assignment # 02

introduction to business (MGT211)


Dear Students!

This is to inform that Assignment No. 2 will be opened on July 14, 2014 and due date of assignment submission will be July 18, 2014.


A 24 hours extra/grace period after the due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies; and above mentioned due date should always be treated as final to avoid any inconvenience.



To open the assignment file, you must have Adobe Acrobat Reader/ PDF Reader installed on your computer.

For acquiring the relevant knowledge, do not rely only on handouts but watch the course video lectures and read additional material available online or in any other mode.

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Market segmentation Link with strategy implementation
Market segmentation is widely used in implementing strategies, especially for small and specialized firms. Market segmentation can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits.
Market segmentation is an important variable in strategy implementation for at least three major reasons.
First, strategies such as market development, product development, market penetration, and diversification require increased sales through new markets and products. To implement these strategies successfully, new or improved market-segmentation approaches are required. Second, market segmentation allows a firm to operate with limited resources because mass production, mass distribution, and mass advertising are not required. Market segmentation can enable a small firm to compete successfully with a large firm by maximizing per-unit profits and per-segment sales. Finally, market segmentation decisions directly affect marketing mix variables: product, place, promotion, and price

Product Positioning
“It simply means Positioning is how a product appears in relation to other products in the market”. After segmenting markets so that the firm can target particular customer groups, the next step is to find out what customers want and expect. This takes analysis and research. A severe mistake is to assume the firm knows what customers want and expect. Countless research studies reveal large differences between how customers define service and rank the importance of different service activities and how producers view services. Many firms have become successful by filling the gap between what customers and producers see as good service. What the customer believes is good service is paramount, not what the producer believes service should be.
Product positioning strategy
The ability to spot a positioning opportunity is a sure test of a person's marketing ability. Successful positioning strategies are usually rooted in a product's sustainable competitive advantage. The most common basis for constructing a product positioning strategy are:
• Positioning on specific product features
• Positioning on specific benefits, needs, or solutions
• Positioning on specific use categories
• Positioning on specific usage occasions
• Positioning on a reason to choose an offering over the competition
• Positioning against another product
• Positioning through product class dissociation
• Positioning by cultural symbols
The following steps are required in product positioning:
1. Select key criteria that effectively differentiate products or services in the industry.
2. Diagram a two-dimensional product-positioning map with specified criteria on each axis.
3. Plot major competitors' products or services in the resultant four-quadrant matrix.
4. Identify areas in the positioning map where the company's products or services could be most competitive in the given target market. Look for vacant areas (niches).
5. Develop a marketing plan to position the company's products or services appropriately.



MGT 211. SOlution file

Dear ALL, 

please see the attached solution file

please ammend and upload in ur LMS 



Bilal Ahmed Qureshi- BsCs- Sem 1  Gud keep it up & thanks for sharing 

Note for All Members: You don’t need to go any other site for this assignment/GDB/Online Quiz solution, Because All discussed data of our members in this discussion are going from here to other sites. You can judge this at other sites yourself. So don’t waste your precious time with different links.

Introduction to Business (MGT211) Spring, 2014


Due Date: July 18, 2014

Total Marks: 10

Topic: Target Marketing and Market Segmentation





The prime objective of this activity is to how companies can do market segmentation to build the positions of their brand in customer’s mind.


Learning outcome of the activity


After attempting this activity, the students will be able to:

1.   It will give awareness to the students how companies can position their brands by providing extra features.

2.   Students will be able to identify the role of brand positioning.




Market segmentation is a marketing strategy that involves dividing a broad target market into subgroups of consumers who have common needs and priorities, and then designing and implementing strategies to target them. There may be a large number of variables that can be used to differentiate consumers of a given product category. The major segments are geographic, demographic, psychographic and behavioral segmentation. In the next step, companies find a strategic fit that how to target one or more segments and what positions it want to occupy in those segments.  Positioning seeks to make a unique place in the minds of the target market by appropriately designing the company’s offerings and image. In general, rightly positioning a brand would lead to the creation of a value proposition that would appeal to the needs of the target  market.  A  brand  may  be  positioned  on  the  basis  of  an  attitude  or  benefit,  use  or application, user, class, price, or level of quality. Products are made in factories but brands happen in the minds of consumers.


Case study


Pakistan Mobile Communications Limited (PMCL) better known as Mobilink GSM is a telecommunication service provider in Pakistan; it has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan. Mobilink’s target market varies with its different product lines e.g. the Mobilink Indigo brand mainly targets the corporate sector of the Pakistani community. Indigo connection provides you with state of the art facilities that let you conduct business on the go. Indigo makes sure that you can make timely and informed business decisions; on the other hand Mobilink jazz is an exciting and energetic offering of Mobilink, targeting specifically those enthusiastic teenagers, middle class and the youth market of the country who wishes to enjoy freedom, fun, lower rates and a package that matches  their  personality.  The  growth  has  been  further  strengthened  with  brand  building


that   have   ensured

that   jazz

and   indigo   remain

synonymous   for   premium

telecommunication services for which they are close to the hearts and minds of the customers.





in  view  the  aforementioned  background  and  case  you  are  supposed  to  conduct

positioning analysis on the basis of price and service quality of Mobilink against its competitors? (Telenor, Warid, U-fone and Zong) in this positioning map?




Important Instruction: Firstly you  need  to  place the


in  the  matrix

relative to its competitors

and then


a detailed

description to support

your argument along with

the positioning map given.

5 marks for placing


Mobilink in the positioning map and 5 marks for its logical reasoning.

Price High




Service Quality (High)



Service Quality (low)






Price (Low)




official website of PTA, Mobilink, Telenor, Warid, Zong and U-fone. Found few facts indicated by these sites. These are summarized below

                                Mobilink      Telenor       Warid          U-fone          Zong

Users                         37.1 Mn      33.5 Mn      12.7 Mn      24.5 Mn         15.6 Mn

Avg Call rate/min         Rs. 2.1       2.00           1.60           1.98              1.60

SMS                            Rs. 1.7       1.00           1.50           1.55              1.00

Cellular Subscribers   28.9%        26.1%         9.9%          18.6%           16.4%


CPM                           3.5             2.25           2.00            3.00              3.00

For your understanding, see the below example of developing a positioning map:




Grace period of extra 24 hours after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.


Important Instructions:

  •  Take help from internet for collecting the information.


  • Carefully watch relevant lectures and consult the relevant material from handouts along with recommended books.


  •  Attempt the assignment by yourself and it will be entertained positively.


Other Important Instructions: Deadline:

  •  Make sure to upload the solution file before the due date on VULMS.


  •  Any submission made via email after the due date will not be accepted.


Formatting guidelines:

  •  Use the font style “Times New Roman” or “Arial” and font size “12”.


  •  It is advised to compose your document in MS-Word format.


  •  You may also compose your assignment in Open Office format.


  •  Use black and blue font colors only.

Referencing Guidelines:

  •  Use APA style for referencing and citation.  For guidance search “APA reference style”


in Google and read various website containing information for better understanding or visit



Rules for Marking

Please note that your assignment will not be graded or graded as Zero (0), if:


  •  It is submitted after the due date.


  •  The file you uploaded does not open or is corrupt.


  •  It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.


  •  It is cheated or copied from other students, internet, books, journals etc.





Note related to load shedding: Please be proactive


Dear Students!


As you know that Post Mid-Term semester activities have been started and load shedding problem is also prevailing in our country now a days. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

 Bilal Ahmed Qureshi- BsCs- Sem 1 Bhai, what is so new and important in this word file which we have to amend .

Any how, thanks for idea.


you have to write the reasoning :p

points bta deta hu

1.  Mobilink is the founding company of telecom sector in Pakistan

2. it is serving (ratio confirm from list) % of conusmer

3. highest number of users including prepaid / postpaid users

4. biggest cellular network in pakistan


biggest 3g network

graph me  isi tara se jo price wise high ho ga wo uper aye ga

or jo low ho ga.. wo respectively nechay ata jaye ga

quality determine ap number of user se kareyn gay

jitnay high number of user ho gay utni quality high ho gi

The growth has been further strengthened with brand building activities that have ensured that jazz and indigo remain synonymous for premium telecommunication services for which they are close to the hearts and minds of the customers.

5 marks for logical reasoning heyn so make sure u write a paragraph of its logical placement

All of you are very cooperative.

Thanks to you all




Aap issi tarah hamari help kerty jao 


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