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Communication Skills






Department of Mass Communication





Virtual University of Pakistan






























Effective Communication

Learning Objective:


  • To provide students with the opportunity to apply the concepts regarding elements of effective writing to the routine life communication.


  • To develop the analytical thinking and writing skills among students




It's well known that good communication is the foundation of any successful relationship, be it personal or professional. It's important to recognize, though, that it's our nonverbal communication our facial expressions, gestures, eye contact, posture, and tone of voice that speak the loudest. The ability to understand and use nonverbal communication, or body language, is a powerful tool that can help you connect with others, express what you really mean, and build better relationships.




Q. Watch the program of a TV anchor Dr. Shahid Masood by clicking the following link and analyze the distinct nonverbal communication skills of the anchor in terms of the following parameters.


  1. Appearance


  1. Facial Expressions


  1. Eye contact


Describe each part with valid reasons and examples by relating it to the given video.


(Marks: 5x3)







MCM301             Communication Skills                                                                      VU


Q. Enlist the five main categories of feedback in an appropriate order with brief detail of every category.




Marks: 5


Learning outcome:


  • Students will be able to know about feedback process in an appropriate way.


  • Students will be able to raise their level from layman listeners to a communication expert who is equipped with the formal analytical skill.


  • Note: Copied material will be graded “Zero”.






Opening Date and Time


May 10,

2016 At 12:01 A.M. (Mid-Night)

Due Date and Time


May 18, 2016 At 11:59 P.M. (Mid-Night)



Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.


Important Instructions:


Please read the following instructions carefully before attempting the assignment solution.




  • Make sure that you upload the solution file before the due date. No assignment will be

accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines:


  • Use the font style “Times New Roman” and font size “12”.


  • It is advised to compose your document in MS-Word 2003.


  • Use black and blue font colors only.


Solution guidelines:


  • Every student will work individually and has to write in the form of an analytical assignment.
  • Give the answer according to question, there will be negative marking for irrelevant material.


  • For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.


Rules for Marking:


Please note that your assignment will not be graded or graded as Zero (0) if:


  • It has been submitted after due date


  • The file you uploaded does not open or is corrupt

Views: 4727


Replies to This Discussion

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

no one know the solution of this assignment so asking for help

Bro just believe on you :) and don't need to rely on others. you have ample of time to brainstorm. so if you want a solution then you can discuss your problem and definitely you will get a better answer :)

thanks for ur suggestion :) but i have 4 more assignments to do so i am just stuck in it so its better to ask help than getting zero marks :D

Rogers' Five Feedback Types:-

• Evaluation

• Interpretive

• Probing

• Understanding

Humanist Carl Rogers recorded five sorts of input.


Evaluative input makes a decision about the other individual, assess worth or goodness. There is a major uniqueness flanked by judging a man and their activities. An individual assessment of judges the entire individual and infer this is an individual and unalterable property. Contrary individual assessment can be unpleasant for the other individual. Positive private assessment, then again, is extremely complimenting.

Behavioral appraisal judges the activity, yet not the individual. This makes negative assessment less demanding for the other being to acknowledge.


In interpretive assessment, you look to test your comprehension of what has been said by deciphering and rewording back to the next individual what you reflect has been said. This is regularly trailed by an inquiry to permit the other person to concur with your understanding or offer a remedy.


In thoughtful assessment, you look to convey the other individual somehow. In adulation, you bolster the other individual's conscience by successful them they are great somehow. With formative steady criticism, you try to help the other individual change somehow. This is not generally straightforward as some feedback might be included. Steady input can be turned around with the conscious reason for damaging the other individual's inner self in an individual assault.


Curious looks to discover more all together by asking more profound inquiries in order to look for particular data.


At the thoughtful level, you are searching for to comprehend information exchanged, as well as the entire individual underneath. This makes inquiries not just demonstrates that you are listen to the next individual, additionally that you genuinely get it.


Eye contact:-

Continuously maintain eye contact with your gathering of people. However, a man must guarantee that he ought not settle his eyes at one being for over 5 seconds. An excessive amount of shudder of eyes demonstrate the absence of confidence Staring at a man could scare and thus is not such a smart thought.

Outward appearance:-

The face is a best reflect picture of come back once more? A man feels. As a rule it is anything but difficult to perceive if a man is cheerful, tragic, on edge, disturbed, or energized. For the master individuals, it is amazingly huge to deal with his inverse dialect.

complete solution?

not a complete answer.

if anybody did the assignment plz share it i have to do 3 more assignments plz plz

Dear All,

Basically after watching the video you need to explain that how Dr. Shahid Masuood non verbal communication was complementing his verbal communication. Your focus must be on three
1. Appearance (How does he appears on TV Program. Is his dressing appropriate?
2. Facial Expressions: While explaining the issue how he reacts. Remember when he said it was for women (he smiled while looking towards the female anchor) and started by Nadia Khan. When he said "Mustanser Hussain Tarar" his eye brow spread for appreciation to him)
3. Eye contact: Is he having eye to eye contact with the anchor? He started looking into the air which means he is recalling his memory.

Hope this will help you.


Thanks. Good hints

Dear friends,

             we write about Dr shahaid masood  or anchor zehra  in program please response any one know about this?

Just give me 45 mins. I will upload pattern of assignment.



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