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As per Two-step model of communication, the opinion followers (people) are influenced primarily by opinion leaders through interpersonal contacts rather than by what they read in the newspapers and magazines, watch on TV or hear on the radio. These opinion leaders must have some characteristics like they are more gregarious, heavy users of media, more socially active share the same social status. Task: (1) Keeping in mind the above characteristics identify any one opinion leader and explain why he/she is an opinion leader? 12 (2) Share any one experience from your life where you had formed your opinion due to opinion leader not due to the media?

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Replies to This Discussion

if there is any membr relted wid MCM515 MCM311  MCM511 or any group plz add me 

yes i have 511 di u do your assignmnent2 mcm511

not yet :(

i have these subjects

you have Solution ??? Of MCM 511 ??

Assignment Need Solution



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