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MGT211 - Introduction To Business Assignment No. 02 Solution and Discussion Due Date:02-07-2013

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JULY 2013
TOPIC: Business Plan
Learning Objectives:
 To understand the importance of business plan for organization
 To learn how to design/construct the business plan for any organization
Learning Outcome:
After this assignment, learners will be able to;
 Understand the role of business plan for firm’s success
 To apply different strategies/techniques for making it successful for the
Business plan is most essential document for any business because it contains
information about the organization, goals oforganization, reason why their stakeholder
stay connected with them and how company will achieve those goals. If organization fails
to develop a proper business plan then they can’t survive in this competitive environment.
ABC Corporation is a multinational firm which is dealing with mineral water business.
ABC Corporation decides to target Pakistan’s Mineral Water Industry. As you know in
Pakistan’s Mineral Water industry, there is a stiff competition existing between different
local and multinational brands and now one more multinational brand is coming in this
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industry. So in competitive environment, top management of ABC Corporation hires you
to develop a business plan for them that will capture a sustainable market share from
Consider yourself as a business analyst and filled below mentioned table of business plan
for ABC Corporation.
Section Sub Section Components Description
Organization Information of
the Business
What will be the name
of business?
What will be the
objective of business?
What will be the
structure of the
(Structure means
layout of the
What will be the size
of team?
Marketing Customer
What will be the target
Product What benefits you will
provide to customer
that other are not
Who are the major
Promote How will you promote
your brand?
Distribution How will you
distribute your brand?
Pricing What will be the price
of your brand?
Manufacturing Facilities Where will be factory
Is this location
strategically good?
Resources What are the main
resources of the
Finance Investment How much finance will
require for the
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What will be the
source(s) of financing?
How much time will
business take to
produce return in
Guideline for Solution:
 Marking Scheme
o Organization section contains 8 marks
o Marketing section contains 12 marks
o Manufacturing section contains 6 marks
o Finance section contains 4 marks
 Avoid irrelevant details and answer should be in “bullet form”
24 hours extra / grace period after the due date is usually available to overcome
uploading difficulties. This extra time should only be used to meet the
emergencies and above mentioned due dates should always be treated as final
to avoid any inconvenience.
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
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 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
 Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing
information for better understanding or visit
Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel,
PowerPoint, PDF etc.
 It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive 
Dear students! 
As you know that Pre Mid‐Term semester activities have been 
started  and  load  shedding  problem  is  also  prevailing  in  our 
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due  date.  For  your  convenience;  activity  schedule  has  already 
been uploaded on VULMS for the current semester, therefore no 
excuse will be entertained after due date of assignments, quizzes 
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Replies to This Discussion

Check that Link for Better Idea...It is very easy

A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.

Business plans are inherently strategic. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your plan shows how you will get from here to there.

business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required, since investors will look for their annual return in that timefram

The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups to have three or four formats for the same business plan:

  • an "elevator pitch" - a three minute summary of the business plan's executive summary. This is often used as a teaser to awaken the interest of potential funders, customers, or strategic partners.
  • a pitch deck with oral narrative - a hopeful, entertaining slide show and oral narrative that is meant to trigger discussion and interest potential investors in reading the written presentation. The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks. If a new product is being proposed and time permits, a demonstration of the product may also be included.
  • a written presentation for external stakeholders - a detailed, well written, and pleasingly formatted plan targeted at external stakeholders.
  • an internal operational plan - a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.


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