Many organizations push deadlines to the brink of killing creativity. Somehow, stakeholders do not understand that creativity takes a bit of time. This includes research and more research before the creative team actually goes to the whiteboard and starts mind mapping ideas. They don't seem to understand the value of research so they take it for granted. Market and visual research are crucial to create effective designs. One cannot just skip this part of the process and just doodle something in Photoshop. What if your idea is exactly the same as your competitor's? What if your copy has already been used? How would you know if your idea is effective if you don't have time to test it?
Creating high-impact imagery, though they look very impressive, such as using clever mix of layer styles, Dave Hill image editing, and cool typography will just mask the weakness of the concept which is the concept itself. You can whip up something aesthetically cool but without proper brief, research, brainstorming, and testing, meeting the marketing goals will almost always be at risk.
Don't get me wrong. I believe tight deadlines can boost creativity, but, what if these deadlines become unrealistic to the point where research, brainstorming, and testing are no longer possible? This can cause anxiety and problems in the creative and marketing departments. People end up leaving the company or worse, getting fired. Who doesn't want to see quality work? Clients want to, at least most of them.
People can argue that it's up to the designer whether he is up to the task or not. Everybody has his own take on this based on experience. I've seen many designs that looked rushed and completely lack direction. Sadly, I've done some myself.
Companies are trying to always be a step ahead of the competitors. That's understandable, but, for companies that are still trying to create a niche in the industry, would it be better if they step back and evaluate their strategies and processes instead of cramming to catch up? If you ask me, it's better to build a strong reputation as an organization that strives to produce well-crafted designs than just be forgettable and unremarkable.
I heard somebody said, "In a perfect world that is possible, but the clock is ticking". Well, the world doesn't need to be perfect to fix this problem.
I would love to hear your comments. Please feel free to discuss your insights.
One can apply this question to the VU academic assignments, GDBs and Quizzes submission deadlines.
What do you say?
Wounder-full Discussion for me, I think it is important to finish regardless of the work’s quality. Review the draft, the edit, the painting, and assess what works and doesn't work. Then, start again and finish it. Keep at it until one senses some satisfaction with the piece. I find deadlines extremely useful in the creative process. I’m able to track my progress with a built in accountability structure. Self-discipline is crucial for creating.
but on account of thousands of clarifications and justifications me cannot satisfy himself still many question are haunting in my mind for more satisfactions like..hehehehehehehe
Why do you/we try and meet deadlines?
Is it the fear of the consequences of not meeting them…?
Or the satisfaction of success?
I guess this is where excellence comes into play. Meeting deadlines is always crucial in order to maintain the discipline, activity critical path and project status.
I think, it does not kill the creativity but it can kill the quality. People considered as top professionals keep time constraints in their mind and yet deliver. However, unrealistic deadlines absolutely ruin creativity, the person then may be compelled to go for shortcuts.
may be or may not be, it depends on each individual that how he/she perform in the given deadline. :)
yes agree but when time is too short for any type of work...
Without deadlines, it is hard to learn/adopt smart(ness) and hardworking attribute in your personality. Deadlines polish you how to deal with work stress and in result you are able to manage things.
I think persons who cares deadlines are more successful and creative then who don't care.
(Artists have Exception .... because for creative work they need loneliness, cigarette etc.. and beautiful scenery )