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The textile industry in Pakistan is growing over the time due to the modernization, high standards of living and increasing demand for good material at reasonable price. Many fabric brands like as Gul Ahmed, Sana Safinaz, Warda, Nadia Hussain, Firdous Lawn, Bareeze Lawn, Khaadi, Kayseria, Nishat and many others jointly make the textile industry in Pakistan. As there are more than 50 top fabric brands in Pakistan which are concerned with design, production and distribution of yarn, cloth and clothing but in the face of this high competition, Khaadi is efficacious enough to capture the enormous market share and profit. It has specialized in hand-woven products and other textiles. It has 45 branches working across Pakistan. Estimated annual revenue of Khaadi is 100 Million $.
Being a student of economics, you’re required to identify the market structure category in which this Khaadi brand falls. Justify your answer by applying any two key characteristics of that market structure on the given industry.
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