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MANAGERIAL ECONOMICS (ECO404)
FALL 2012
ASSIGNMENT NO. 1
DUE DATE: 22 NOVEMBER 2012
MARKS: 30
ASSIGNMENT:
The Case:
Mr. Ahmad starts his business by opening a fast food restaurant named ABC chicken burgers. He has his competitor named XYZ chicken burgers in the same locality. Along with this business, he is also studying managerial economics in a private institute that’s why he realizes the importance of elasticity in the business field. He knows that elasticity plays very important role in business decision making. He wants to apply the knowledge of managerial economics in his business for profit maximization that’s why he is eager to estimate various types of elasticity for his product with respect to the factors that affect the demand of his product like price, income, price of substitutes, price of compliments, advertising etc.
For this purpose, he collects the data and estimates the following regression equation:
QABC = 1.8 - 5.2PABC + 0.9Y + 2.01PXYZ – 0.64PC + 1.25A
Where,
QABC = Sales of ABC burgers per year
PABC = Price of ABC burgers in rupees
Y = Disposable personal income in rupees per year
PXYZ = Price of the competitive XYZ burgers in rupees
PC = Price of chicken
A = Advertising expenditures for ABC burgers in rupees per year
Requirement:
If PABC = Rs.90, Y = Rs.10, 000, PXYZ = Rs.85, PC = Rs.130, and A = Rs.100, then calculate:
a) Sales of ABC burgers per year
b) Price elasticity of demand (EP) for ABC burgers
c) Income elasticity of demand (EY)for ABC burgers
d) Cross price elasticity of demand (EABC.XYZ) for ABC burgers with respect to the price of XYZ burgers
e) Cross price elasticity of demand (EABC.C) for ABC burgers with respect to the price of chicken
f) Elasticity of demand (EA) with respect to the advertising expenditures
(Marks: 5+5+5+5+5+5)
Outcomes:
IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
• Make sure to upload the solution file before the due date on VULMS.
• Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
• Use the font style “Times New Roman” or “Arial” and font size “12”.
• It is advised to compose your document in MS-Word format.
• You may also compose your assignment in Open Office format.
• Use black and blue font colors only.
REFERENCING GuIDELINES:
• Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
• It is submitted after the due date.
• The file you uploaded does not open or is corrupt.
• It is in any format other than MS-Word or Open Office; e.g. Excel

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