Discussion  Question:


Alax  Corporation - a sports cars manufacturer is in the field of manufacturing  racing car for the last 120 years.  6  years back, it introduced a very expensive new sports car – CX09. The target  market of this car was determined as very rich non-professional racers who  want to enjoy speed and thrill on city roads. The distinctive feature of this  car was that it could also be used for normal drives.  Due to this feature, with the passage of  time, CX09 has become a successful brand in the local market. Now, CX09 has  successfully entered into the growth stage of its life cycle. Owing to rapid  growth in the sales and its popularity, other local car manufacturers have  also entered in this niche market. This has alarmed Alax as the competition  may be intense in the days to come.

To cope with  this situation, the Marketing Division of Alax is planning to organize a  small conference to devise strategies. In the conference, the company is  planning to invite a few students from local business universities. If you  are invited there then what strategies at this growth stage of CX09, with  reference to pricing and advertising, would you suggest to the company?

(Note: You must give your suggestions  supported with logical arguments, only in bulleted form)

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 Iftikhar Mughal add your this discussion in proper subject groups that you can see all code at above or you can see here 


please can you tell me the subject code of this GDB?

MGT211(Introduction To Business)

MGT211(Introduction To Business)

I need to learn, how can I add discussion in proper subject groups. This is my first discussion start. Please guide me!


Iftikhar Mughal for MGT211(Introduction To Business) please click on the following link

http://vustudents.ning.com/group/mgt211introductiontobusiness where you can find the + Add Discussion link click on that link to add new discussion..

MGT211(Introduction To Business)


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