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Background of TCS Connect:

TCS is a well-known name in the logistics and supply chain industry of Pakistan for 31 years. It is a brand name associated with the attributes of reliability, trust and efficiency that has won the hearts and confidence of customers, which include more than 6,600 corporate customers in Pakistan alone. As is often the case with well-known brands, TCS has almost become a generic name and synonymous for quality and reliability in courier services nationwide. For their brand promotion they are using renowned social media sites such as; Face book, Twitter, Pinterest, Blog and Google+ where the customers can get the entire product details and can order their desired product there and then.

The Case:

TCS Connect is Pakistan's premier e-marketplace that provides a contemporary shopping experience to its valued customers. Being an online e-market place TCS connect facilitates its customers any time and anywhere around the clock. At TCS Connect you will find Pakistan’s premier brands, extensive variety of product options such as; cell phones and tablets, beauty and healthcare products, electronics and computers, books , and other daily usage items. Running an online business has advantages over having a physical storefront such as; there's no rent to pay, and you can reach millions of customers from the comfort of your own home. Contrary to it dealing with an online brand is more difficult and challenging to handle; as customers cannot try out the brand physically before purchasing, that is why promoting and selling a brand through physically existing outlets is considered as more reliable, feasible, and preferable in customer perspective. However, the trend is shifting gradually with the advent of more and more online brands. All you need is a great product, a user-friendly website, and a solid marketing plan to run an online brand successfully.

Question:

In your opinion how “TCS Connect” could more competently facilitate its customer & increase their engagement towards their brand by using the modern concepts of Customer Relationship Management?

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