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INTERNSHIP REPORT ON GHANI GLASS (MARKETING)

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Executive summary

I have completed my master’s degree in Business Administration from Virtual University of Pakistan and internship is compulsory for this degree because university has recommended the internship. Internship helps us to get the practical environment and to apply the knowledge acquired of the field and we get a chance to implement our knowledge, which we have gotten from our sixteen years of education. We become aware from its requirements and the field that which types of abilities we should have so that we can perform well in the field. I did the internship in Ghani Glass Limited Head Office Lahore.

During my internship in Ghani Glass Limited I worked in Sales & Marketing department, Admin and Human Resource Department and Accounts Department I successfully completed all the task/duties that were assigned to me.

During the course of internship I learned about different functions performed by Sales & Marketing department, Admin  and Human Resource Department and Accounts Department. I learned about to keep record of sales and collection reports and how to archive the sales and marketing record on daily and monthly basis.

 

HISTORY

 

Ghani Glass Limited was incorporated in 1992 and during 1994 the company was listed on stock exchanges. The Company setup its glass plant in village Shadi of district Haripur and started commercial production in 1995. This plant was the first to facilitate the GMP requirements of pharmaceutical industries.  This demand resulted from their strong focus on product quality, testament to which is the ISO 9002 certification that the plant received in October 1998. This made Ghani Glass the first ISO certified Glass Company in Pakistan. Within a short span of time, Ghani Glass became the leading manufacturer of glass products in Pakistan.

To meet the customer demand and honor the in time delivery promises, management invested more than Rs. 130 million and build an entirely new plant in the same premises at Ghani Glass Hattar.

At that time in Ghani Glass Hattar there were now two separate state-of-the-art glass plants, each having a daily production capacity of 125 tons. Two mega size furnaces are controlled by auto optic fiber system, designed and installed by SORG, Germany. There are seven high-speed machines, working around the clock, producing top quality glass bottles and covering the range of all kinds of USP type-III 7.5ml to 1000ml Amber and clear glass bottles vials and jars for the pharmaceuticals and Food & Beverages industries to meet the requirement of local and international markets.

Ghani Glass had led the way by introducing 8 section machines for the first time in the country, paving the way for other glass manufacturers to adopt the same technology. To step forward for adoption of latest available technology in the world, the company has distinguished to introduce 10-section double gob bottle making machines first time in the history of Pakistan. Further expansion plans are in the pipeline, which includes expansion of their new furnace and installation of multiple gob machines.

 

 

PRODUCT

FLOAT GLASS

                The term "Product" refers to tangible, physical products as well as services. Now, our product here is Float glass, which is a product of Ghani Glass.

WHAT IS FLOAT GLASS?             

 

                       

Float Glass is the term for perfectly flat and crystal glass, which is free from bubbles, layers and all kinds of distortion.

            The term “Float Glass” derives from the production method, introduced in the UK by Alastair Pilkington in the late 1950’s.

 

DIFFERENCE BETWEEN ORDINARY GLASS & FLOAT GLASS

FLOAT GLASS:

                                    Float glass is prepared on top of the line HI -tech plant, according to the international procedures and standards of floating process.

 

ORDINARY GLASS:

 

                                    The ordinary glass called as sheet glass, is manufactured on older technology based plant on rollers, which involves primitive production methods.

FEATURES:

 

                        Ghani Float glass is high quality, bubble free, layers free, distortion free and 100% clear glass.

 

SALIENT FEATURES:

 

                                       Ghani Float glass has taken the lead to establish Pakistan first state of the art Syno European technology based floating glass. The plant called GGIII is located at 29 kms Lahore sheikhupura road with covered area of 400,000 square feet spread on 25 acres of land.

The spectacular float line receive 100% crystal clear, bubbles and distortion free glass ready after being cut into required size and ready to be taken to the warehouses.

With an extremely advanced and sophisticated technology, GGLII is capable of producing 350 tons of floating glass per day.

 

The plant has its own power generation plant and focuses on concern
 for environment. Therefore, it has all the relevant certification of ISO and other operative standards.

A full-fledged Nitrogen processing plant is based at GGL III. It has the capacity to produced ample nitrogen gas, used during tin bath of the floating glass to make it oxide free, so as to facilitate bubble/distortion free production of floating glass.

The plant features an automatic and virtually intelligent Digital control system (DCS) facility that ensures error free production of extremely high grade of glass.

 

 

 

QULALITY OF PRODUCT

 

            State-of-the-Art separate plants have highly and technologically advanced plant machinery, wide ranging logistical support and thoroughly trained professionals continues to efficiently cater to the diverse demands of both national and multinational companies.

 

The company has a clear and distinct focus on designing, implementing and sustaining a continual quality assurance program. The TQM programs are effectively and efficiently being implemented. This is evident from the fact that the glass plants are ISO 9002 and ISO 14001 certified plants. The company’s continued focus on such accreditation signifies our determination to ensure that all our processes and systems are adequate, relevant and current to help satisfy the stringent quality requirements of the local and global glass containers’ industry. It is our desire to consistently provide products that satisfy the requirements of the local and global clients.

 

STANDARDS & TECHNICALS

 

Ghani Float glass follows the international ASTM standards (American society for testing and measurements standards).  At each and every step, it is ensured that no compromise is made in strictly following all the laid down standards and internationally laid down procedures. This is the reason why Ghani Float glass has been able to give consistent to the market.

  • Light transmittal value = 84% of L.T.V.
  • Distortion’s value against Zebra Board = 55 degree
  • Float’s value for mirror quality = 50 degree
  • Finishing = Smooth (as per standards)
  • Edging = Proper (as per standards)

AVAILABLE TICKNESSES & SIZE

Ghani Float available in more than 180 sizes in thickness of 2mm to 12 mm throughout the country.

GHANI GREEN:

Ghani Green, the “First Evergreen Float glass” of Pakistan, made in Pakistan, had been launched by Ghani Float. This green float glass is available in all thick nesses from 2 mm to 12 mm. Ghani Float did a tremendous effort from of going into color float glass successfully within just one year of its operations. Ghani Green has saved a lot of foreign exchange for the country, as the imports of green float glass from outside of Pakistan almost stopped.

GHANI BROWN:

 Ghani Glass Limited, innovation is our stance and R & D is our tradition. Keeping in line with this vision, Ghani Float has released the second color in its Float glass range. This is a break through not only in the Pakistan's history but also worldwide that a float glass manufacture has given two colors to the market within two years time of its inception. The brand name for the brown float glass is Ghani Brown, which is also available throughout Pakistan in full range of sizes and thick nesses from 2mm to 12mm.

USAGE AND ADVANTAGES OF GHANI GLASS

 

Ghani float has taken leads the pioneer top quality producers of float glass in Pakistan. Ghani glass quality products are increasingly utilized throughout the county for DOMESTIC, COMMERCIAL and INDUSTRIAL purposes, in the following areas like shopping malls, multi storey building, plazas, appropriate for making of looking glass mirrors and tempering of all types and all applications.

Ghani glass is extremely suitable for tempering purposes. Ghani glass holds the distortion of being declared as the fastest glass for tempering at the big five, Dubai from worlds 5 top glass tempering companies. That is why Ghani glass is a major supplier to glass tempering companies of Pakistan.

Moreover, looking at the advantages of using Ghani glass, it proves to be cost effective in place of cement and steel structures.

 

 

 

List of Main Clients

 

Dealers name

Contact person

Area

Contact No

Address

Haji Rafique & company

Muhammad Rashid

Lahore

042-7236917

Chowk cooper Road, Lahore

Qasim Brother

Muhammad Qasim

Lahore

042-6363154

84 Beaden Road Lahore

Majeeb glass House

Haji Muhammad imtiaz

Faisalabad

041-2616936

Chiniuot bazaar wakilian wali gali Faisalabad

New pak Glass Corporation

Atif ilyas

Gujarat

043-3513421

Near shaheen police chock, sargodha Road, Gujarat

Zain Traders

Asmat ullah

Sargodha

0483712160

Fatima jinnah road., saeed park sarghoda

Al karam Glass House

Muhammad ijaz

Rawalpindi

051-5540439

Sarfraz Market, city sadder road, Rawalpindi

National Glass House

Haji Abdul Hameed Awan

Islamabad

051-2256301

139-i & t center, G/9 1 Islamabad

Shan Glass House

Haji Tariq Javed

Peshawar

091-2213869

New Ram pura gate, AlFareeq plaza, Peshawar

Classic Traders

Khawaja Tahir

Lahore

042-6305139

Beaden Road Lahore

Sheesh Mahal

Zia khan

Multan

061-4501206

Outside bohar gate,Multan

Amafahh traders

Tayyab Ali

Karachi

021-2729085

Bohra peer, Karachi

Lucky glass A

Aslam

Karachi

021-2728009

Bohra peer, Karachi

Crystal glass house

Shabeer H Rangoon wala

Karachi

021-2726173

Bohra peer, Karachi

Z-M-corporation

Muhammad zubair

Rahim yar khan

021-2750668

Bohra peer, Karachi

G-H-Enterprises

Gulam Hussain

Quetta

081-2447687

Cirki Road Quetta.                     

 

 

 

 

 

List of Main Competitors

 

  1. Tariq Glass

 

  1. Gunj Glass

 

  1. Al. Fateh Glass

 

  1. Noshera Sheet Glass

 

  1. Blochistan Glass

 

  1. Khawaja Glass

 

 

ORGANIZATIONAL STRUCTURE

Hierarchy chart


President (CEO)


Senior Executive Vice President


Executive Vice President


Senior Vice President


Vice President

Assistant Vice President

Managerial Staff



Clerical Staff                                                       Non-Clerical Staff

Cashier       Typist       Clerks                         Guards                      Messengers

 

Introduction of All Departments

  1. Sales and Marketing Department
  2. Accounts Department
  3. Admin and HR Department
  4. Shares Department
  5. Taxation Department

 

Organizational Structure

Ghani Glass limited entire employees are directly or indirectly are reporting to CEO. Through different hierarchal processes. The entire departments are working in their own parameters and are interlinked with each other in order to have perfect understanding regarding business activities. Therefore the chain of command is absolutely perfect. All the departments are working through centralization process.

 

 

 

 

 

 

 

 

Plan of internship programme

Brief Introduction

I have completed my internship in ghani glass limited Head Office. This is situated in Model town Lahore In this head office all the business activities of the company are controlled and monitored. All the top management sits here. The head office staff keeps evaluating the performance of the staff time and time and gives report to top management.

Date of my internship

I worked as internee in Ghani Glass Limited from7th November to 24th December.

Duration in sales marketing department   07-11-2011 to 23-11-2011

Duration in HR& Admin Department      24-11-2011 to 08-12-2011

Duration in Accounts Department            09-12-2011 to 24-12-2011

Names of the departments

I worked in the departments of sales and marketing, Administration and Human resource department. I got training in each department for two weeks and learnt the different aspects of these departments and went through all the activities related to each department.

Training Program

Detailed Discretion

Sales and marketing department

This department is the most integral part of the organization in which I worked as internee. This department is responsible to make sure all the activities regarding generating the sales and maintaining and retaining the customers of the organization. During my training I observed these people working very enthusiastically to make sure the availability of the product to the concerned customers. The people of sales and marketing coordinate with the plant and provide the data to plant management about the requirement of the product so it becomes easy for the plant management to make possible the manufacturing on time so the end customers can have the product at the right time. The sales people keep tracking the potential customers and also make sure to retain the old customers. The marketing staff goes along with the sales people to make sure the availability of the product. The sales and marketing department keep coordinating with other departments as well as it is very important for this department to have perfect link. The responsibilities also include keeping an eye on the competitors so it gives an opportunity to know about something new about the competitors. As through this organization quickly make some kind of action regarding the particular work. Staff of this department keeps evaluating the process of strategies which they make and they also make sure the implementation of the strategies. The strategies which this department makes are very important for organization. This department also makes the strategies for advertising because in order to promote the product these people work hard.

Human Resource & Admin Department

I also got training in Human Resource department which is commonalty known as HR department. During my training period I observed so many things that how these people work and how all the company and employee records are being archived. It is one of the most important tasks as for as organization point of view is concern. These people keep evaluating the performance of the employees and also make proper system to provide them the feedback regarding their performance. The human resource department works to maintain the record of all the employees who currently works and those who have left the organization. The human resource department coordinates with the other departments of the organization to get the feedback of all employees in order to evaluate the performance of the employees. The Human Resource department integral part is the recruitment process because it is the responsibility of this department to see how many more employees are required for the company for certain period of time and they make sure to recruit the appropriate individuals for the organization. According to my observation I observed this department concentrating on the recruiting and hiring process in order to find out the appropriate individuals who can be the better addition for for the organization. The human resource department keeps the record of personal information of each employees working in the company as considered the integral part of the process and making sure about the duration of their working time period in the company. My observation was that this department plays important role in the success of the organization. It was a real working experience for me which gave to Knowledge.

I also spent my training time in the Administration department which entirely relates to manage the staff in the office. This department makes sure that every thing in the office is appropriate if something is not according the rules and regulations it makes the strict action. This department makes the rules and regulations for the office and every employee who is working in the office follow these rules and regulations. The Administration department gets involve in the things which relates to office. To make the duties of manual staff and make sure every one is arriving on time on their duties if some one does not comes on the time it is the responsibility of the Admin manager to make some action so it will not happen again. The manager of Admin department look after all the things in the office including the break timings but these are set according to the employees as feel they comfortable about the break timings. The Admin department allocates the monthly budget which is required for the office and also estimates the monthly expense of the office. The people in this department just have the concern with office activities and they have to make sure that the all requirements are completed for office work. They are responsible to provide the office essentials for staff like stationary, computers, and printers which is the integral part of any office.

Accounts Department

This department is also one of the most integral departments and known as the backbone of any organization because it is the department which look after all the financial issues. During my stay in accounts depart was a very learning period and everyday I was learning different aspects of the Accounts Department. By working in accounts department I observed carefully how the financial issues have been resolved and how organization work financially with different companies and banks. The account department keep the record of financial data on regular basis as it is very essential for any organization. The staff in accounts department is very passionate and hardworking and supported me to learn every important aspect of the accounts related issue and I got good knowledge by working in the accounts department. Staff in the accounts department is using different aspects to get the payments from the customers and also to pay for the raw material which companies purchases to use it in the manufacturing of the products. The all transactions and payments are made through banks and uses the latest secure ways to transfer the payments and to receive the payments. For all these staff is using different types of voucher like cash payment vouchers, cash reciet vouchers, bank payment vouchers, bank reciet vouchers, journel vouchers. I observed the accounts department is using different banks for the transfer of payments to suppliers. The Accounts department is working with different banks like Allied bank limited shadman, Allied bank limited jail rd, Bank Islami Pakistan, Soneri bank limited, Habib metropolitan bank limited and albarka islami bank. The department is working through these banks to smooth all the financial activities.

Task Assigned to me

During my training program in ghani glass limited I was given different tasks in different depart through this I learnt different aspects about the working criteria of Organization. When I was getting my training in Sales and marketing department I was given the task to prepare the list of new customers who have recently come in to use the product. It was very interesting task which I fulfill successfully. The task of looking after the different marketing campaigns was one of interesting tasks which I was given to me. In order to conduct this task I worked with the support of marketing team which assisted me on every step about how to make the advertising campaign successful. Sometime I was given the task to make the presentation for the meetings it was huge amount of learning for me because through this I came to know about my level of communication in practical environment. This task was performed by me on regular intervals. In sales and marketing department I was asked to coordinate with the plant to make sure the supplies have been delivered to the potential customers. Through this task I came to know how the finally manufactured product reaches the end customer through supply chain.

During my training period In Admin department different tasks were given to me regarding the management of staff and office. One of task which was given to me was to keep the record of attendance of all staff by working on this task I came to know about the punctuality aptitude of the staff. During this task I was responsible to keep the records of staff that come late and sometime get absent. Then I was given the task to look after the cleaning staff of the office as it is very integral part of the office environment. I was also asked to make the lists of the items which were missing for office use. After making the list of all items I went to purchase all these items. The admin department appreciated my work during my training program in the Office. The one of interesting task which was given to me was to check all the equipments of electric products and to make sure that everything is working properly. The kitchen looking after task was also the part of my work and during this task I came to know about how to manage all the staff of kitchen in the office. Overall it was interesting time period which I spent in Administration department.

The time period in Human Resource department was also very interesting part of my training. The first task which was given to me was to make the list of candidates who have applied for the certain job and my duty was to short list the candidates through evaluating their resume and it was very important task because through this candidates were asked to come for the interviews and I carefully short listed all the candidates for job interviews. Then I was asked by HR Manager to archive all the basic information of all the candidates and put all those forms at the right place. I was also asked to recheck the record of all employees who are currently working and those who have left the organization. It was very interesting task through this I came to know how the HR Department make sure the correct information is archived on regular basis. The making of compensation and benefit criteria was also the part of training and I worked on these tasks. The one of interesting tasks which I performed during my period of training in HR Department was to make the rules and principles which define right and wrong. During my stay it was one of my tasks to look after the safety department and to monitor that all the safety measures have been taking seriously and are getting implemented. So overall it was very learning experience for me in all perspectives because through working on different tasks I came to know about the practical environment of the organization and how all the departments of certain organization work with coordination.

During my training programe in accounts department I was asked to perform various accounts related tasks. This enhanced my knowledge and skills to look after the accounts related issues. Sometime I was asked to make the vouchers of clients and archived in to the computer system it was very enthusiastic task for me because through this I came to know how vouchers are being prepared and how to keep in to the record. The all staff really helped me on every step and guided me very well. I did not feel any reluctance to ask any question about the financial terminologies. The most intresting and learning task which I performed was to collect the payments from the customers and keep it in to the record. As accounts depart have to deal with banks in order to clear and receive the payments so I was asked by my Accounts manager to visit the bank and ask about the total payments that have been recovered. So I visited different banks and dealing with the banks gave me real practical experience. Overall it was huge amount of learning for me during my stay in the accounts department. I learnt how the organizations work through different financial institutions.

 

 

 

 

 

 

 

Structure Of marketing department

 

 

                                                     Department hierarchy


                                                   Chief Marketing Officer                     

 


                                                      Director Marketing                                        

                                                          Business Manager

 

                                                           Brand Manager

                                                                      

                                                    Assistant Brand Manager

                                                      

                                                        Marketing Executive

 

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