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What are Selling Agents?(3 marks)

Difference between Advertising and Personal Selling?(3 marks)

What is a Pull Strategy ? How it is usefull for us?(3 marks)

What are the mistakes that a company do while setting price strategy?(3 marks)

You have made a product ,decided the price and channel of distribution.Now you need to think about the communication.How will you proceed to design the effective communication for your product?(5 marks)

Haier deals in electronic home applications.It has recently launches it’s cell phones in the market along with heavy promotion for it’s newly launched products. At the moment the sales growth of cell phones is slow and profit is also slow.Which stage of product life cycle the new product falls?(5 marks)

How a firm can react towards the price change strategy of competitors.Describe any two practices.(5 marks)

Consumers are making purchase decisions based on recommendations from social networks.Do you agree with this statement in the context of current digital age?(5 marks)

What is personal selling??and explain how compensation to salespeople can be made?(bhool gya kitny marks ka tha)…………..


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