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MGT 301 GDB NO 1 (2019)

1: UNILEVER WILL COVER MORE SHELF SPACE IN MARKET.

2: AS RIN IS A LOW PRICE THAN SURF EXCEL SO BY THIS MOVE UNILEVER CAN TARGET PEOPLE OF LOW INCOME.

3: IT ALLOWS UNILEVER TO PROTECT ITS MAJOR BRAND BY CREATING A FIGHTER BRAND.

4: A CONSUMERS GETS LARGE RANGE OF OPTIONS TO CHOOSE.

5: A COMPANY CAN ENJOY ECONOMIES OF SCALE BECAUSE KEY INGREDIENTS/RAW MATERIAL IS ALMOST SAME.

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Replies to This Discussion

Permalink Reply by Danish khan on February 1, 2019 at 9:47am

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Permalink Reply by Danish khan on February 1, 2019 at 2:16pm

1: UNILEVER WILL COVER MORE SHELF SPACE IN MARKET.

2: AS RIN IS A LOW PRICE THAN SURF EXCEL SO BY THIS MOVE UNILEVER CAN TARGET PEOPLE OF LOW INCOME.

3: IT ALLOWS UNILEVER TO PROTECT ITS MAJOR BRAND BY CREATING A FIGHTER BRAND.

4: A CONSUMERS GETS LARGE RANGE OF OPTIONS TO CHOOSE.

5: A COMPANY CAN ENJOY ECONOMIES OF SCALE BECAUSE KEY INGREDIENTS/RAW MATERIAL IS ALMOST SAME.



Permalink Reply by DuaRajpoot on February 6, 2019 at 10:38am

send me the sollution of gdb plzzz 

Permalink Reply by muhammadsohailijaz786@gmail.com on February 1, 2019 at 10:24am

sir please send solution of GDB mgt 301

Permalink Reply by Danish khan on February 1, 2019 at 2:16pm

1: UNILEVER WILL COVER MORE SHELF SPACE IN MARKET.

2: AS RIN IS A LOW PRICE THAN SURF EXCEL SO BY THIS MOVE UNILEVER CAN TARGET PEOPLE OF LOW INCOME.

3: IT ALLOWS UNILEVER TO PROTECT ITS MAJOR BRAND BY CREATING A FIGHTER BRAND.

4: A CONSUMERS GETS LARGE RANGE OF OPTIONS TO CHOOSE.

5: A COMPANY CAN ENJOY ECONOMIES OF SCALE BECAUSE KEY INGREDIENTS/RAW MATERIAL IS ALMOST SAME.



Permalink Reply by 96~ on February 1, 2019 at 2:45pm

First we have to identify the Branding Strategy.

I think that Branding Strategy will be Brand Extensions. (Read Handouts Page No.98)

From the attached picture, it can be clearly seen that Brand Extensions means different products from same brand.

lemme know if it is correct?

brand-extension-20-638.jpg

brand-extension-39-638.jpg

Permalink Reply by bcvu786 on February 2, 2019 at 4:00am

Assalam o alikum

janab ap lecture sunay 45 min say 49 min tak.... wahan sir nay branding strategy batai hoi hain..... us mein miltibranding mein sir nay example mein lever brothers ka naam bhi liya hai....

umeed hai ap ko maray comment say help milay gi inshaAllah

Permalink Reply by +MS+... on February 4, 2019 at 5:47pm

lecture # to bta dain.....

Permalink Reply by +"illegal weapon"++ on February 5, 2019 at 1:00pm

Please clear the confusion of strategy. Is it Brand extension or Multibrands

Permalink Reply by bcvu786 on February 6, 2019 at 1:05pm

multibrands..... sir nay lecture mein e.g., mein naam bhi liya hai lever brothers ka multibranding mein.....

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