1: UNILEVER WILL COVER MORE SHELF SPACE IN MARKET.
2: AS RIN IS A LOW PRICE THAN SURF EXCEL SO BY THIS MOVE UNILEVER CAN TARGET PEOPLE OF LOW INCOME.
3: IT ALLOWS UNILEVER TO PROTECT ITS MAJOR BRAND BY CREATING A FIGHTER BRAND.
4: A CONSUMERS GETS LARGE RANGE OF OPTIONS TO CHOOSE.
5: A COMPANY CAN ENJOY ECONOMIES OF SCALE BECAUSE KEY INGREDIENTS/RAW MATERIAL IS ALMOST SAME.
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