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MGT 301 GDB USING SPONSORSHIPS AS A MARKETING TOOL solution and discussions

Some of the primary reasons for deciding to sponsor an event is 
• it relates to your industry
• it provides an opportunity to network with the leading companies in the industry
• it increases name recognition in the industry and allows you to show interest in the path that the industry will be taking in the future. 
• It will position you to supply services and/or products to the participants of the event and to the industry at large
• It establishes you as taking or maintaining leadership in the industry in the future
• altruism

Disadvantages: 
Cost of sponsorship
timing
long term benefits - rate of return on investment

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