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Entrepreneurship (MGT602)
Spring 2017
Due Date: 09 May, 2017
Total Marks: 10
Topic: Types of Start-Ups
Leaning objectives: To make students familiarize with the different type of start-ups which an entrepreneur can start as a new business.
Learning Outcome: After attempting the assignment, students will be able to understand the different types of start-ups and their characteristics.
You are working as a business consultant and your office is located in Gulberg, Lahore. One day your friend Mr. Akhtar working in an auto rickshaw manufacturing firm, came to meet you and started talking on an issue he is facing.
Akhtar: I am not satisfied with my job as I do not see further growth in my job.
You: You are an R & D manager and still you are not satisfied with your job! I think it is your interest to work in an R & D department where you can conduct research on your own innovative ideas and develop unique products related to auto industry which give benefits to your firm. Secondly, you have degrees in mechanical engineering and MBA then this firm suits you as per my observation.
Akhtar: Yes, you are right but I have now plenty of experience of my current job and took my firm at the leading position in the market by working on different innovative ideas so, I don’t think that any learning is left on my part.
You: My dear, current environment is very hostile so I don’t advise you to leave your job until you have some contingency plan.
Akhtar: Contingency plan… What do you mean by it?
You: I mean, have you any other income source?
Akhtar: No… Not at all. Salary is my only companion.
You: Then why are you going to make your life difficult? You are the bread earner of your family and your family depends on you.
Akhtar: Yes, and this thing compels me to do job and nothing else.
You: Well, I have some good option for you if you are interested?
Akhtar: Tell me I am very anxious.
You: I think, “You should start your own business”.
Akhtar: That sounds good but I don’t have experience of any type of business and it seems risky to start business without any experience.
You: Well I have an option….
Being a business consultant what type of option of startup you will give to Mr. Akhtar by seeing his current situation? Give at least three logic reasons to support your answer.
Marks: 1 (Name of startup) + 3*3 (Three logic comments)
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Replies to This Discussion

Startup As  :-  AutoRickshaw Mechanic

Supporting Comments :-

1. Akthar has a degree in Mechanical engineering and business administration, He knows about the procedures and precautions of starting a business related to his field that is mechanical engineering,

2. Akthar can start his own startup related to rickshaw industry easily because he has vast experience in marketing and the manufacturing of rickshaw. He has seen the whole process being part of the team and growing the rickshaw business to a certain point.

3. Being important part of modern rickshaw industry and taking the research to a new highest level. Akhtar must have made a good PR as well. Having a good PR will give him greater chances of suggestions from experienced lot.




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