MGT301 Assignment No 1 Solution & Discussion Due Date is Dec 01, 2016
MGT301 - Principles of Marketing Assignment No. 2 Solution Fall 2016 Due Date: Dec 01, 2016
Principles of Marketing (MGT301) Fall, 2016 Assignment No. 1
Due Date: December 01, 2016.
Total Marks: 10
Topic: Marketing Strategy Planning Process
The core objective of this activity is to familiarize students with the concept of SWOT analysis and marketing strategy planning processes.
? After attempting this assignment students will be able to acquaint themselves with not
only the concept of SWOT analysis but, also with its practical implementation (specifically for automobile sector).
? It will also widen student’s vision to tackle and formulate appropriate marketing
strategies for an industry that is eager to cater a new target market.
Renault is a French multinational automobile manufacturer which was established in 1899; it produces a wide range of cars and vans, and in the past has manufactured trucks, tractors, tanks, buses/coaches and auto vehicles. According to the “International Organization of Automobile Constructors” in 2013 Renault was the eleventh biggest automaker in the world by production volume, with 50.5% of sales coming outside of Europe. The Renault–Nissan Alliance is the fourth-largest automotive group.
Ghandhara Nissan Limited (GNL) which is a renowned automobile company in Pakistan has joined hands with French automaker Renault to produce Renault vehicles at the existing plant of GNL at Port Qasim. Renault is expected to start assembling cars in Pakistan by 2018 and it will attract investment of $100 million, including approximately 60% foreign investment. This will be the first time that a European car manufacturer will set up a plant in Pakistan. Renault intends to manufacture 16,000 vehicles in three shifts and to raise the production capacity to 50,000 in two phases. With the influx of Renault in Pakistan, it is expected that the people of Pakistan will have cheaper vehicle purchasing options. Eventually this will create a tough competition between the market giants in the similar industry, but buyers will have the option to purchase vehicles from local markets instead of importing them from foreign countries, for which they have to pay a huge amount in terms of taxation. In order to survive in Pakistani market, Renault will have to carefully devise appropriate marketing strategies in order to cater its target market.
Being a student of Principles of Marketing, you are required to conduct the SWOT analysis for Renault by enlisting its possible (strengths, weaknesses, opportunities, and threats) in terms of Pakistani market.
The total marks of this Assignment are 10; write proper “four” headings based on (strengths,
weaknesses, opportunities, and threats) in detail. Each heading carries 2.5 marks; avoid irrelevant text/material while answering the question.
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Mgt 301 assignment solution no 2
k l: SWOT analysis of Renault demonstrating Strengths, Weaknesses, Opportunities ad Threats to help achieving goals with better prospects. STRENGTHS: • Consolidated Platform • Goal-Oriented • Research and Respect during merger • Wide customer base and loyalty in European Markets. • Long-run partner with Nissan Motors collaboration • International market presence with stronghold in the European Market. • Wide range to offer like, Sedan, Hatchback and SUV’s. • Operates worldwide with nearly 450, 000 employees. • Controls one of the major brands like Nissan, Renault, Infiniti, Renault Samsung Motors etc. • Actively involved in global motorsport events as teams and sponsors. • Strong brand associations with Nissan Motors, Mahindra etc helped in global reach WEAKNESSES: • Brand image affected by number of recall cases. • Low penetration level in the Asian Subcontinent regardless of its fame in Europe. OPPORTUNITIES: • Greatly improved management for Nissan and engineering for Renault. • Continued synergy. • Flourishing market investment in Hybrid and Electric cars. • Develop and sustain strong partnership with local car manufacturers. • Extend the distribution and servicing network to increase market penetration. THREATS: • Continuous innovation. • High Professional Rivalry. • Competition with national car manufacturers who enjoy increased market penetration as well as brand awareness. • Continuous boost in raw material and labour cost.
1. Focused customer and loyalty.
2. Renault has a huge car portfolio.
3. Good relations with suppliers.
1. Cases of withdrawal of vehicles slightly affected brand image.
2. The vehicles demanded by the Pakistani market have a high price.
3. Strength in the European market only as the world globalizes.
1. Invest in hybrid and futures cars.
2. a strong partnership with domestic automobile manufacturers.
3. Poor transport system in Pakistan
1. Japanese manufacturers.
2. Heavy investment due to poor security in Pakistan.
3. Instability in the currency.
Kis kis k Assignment mein Marks zero aahe (Assignment Result)????