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MGT301 Fall 2017 Final Term Papers Pattern & Questions 17 Feb 2018 to 28 Feb 2018 & Helping Material

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Dear Students,

 

This is to inform you that midterm syllabus (Lessons 1-22) will not be included in the final term examination. The final term examination will consist of (Lessons 23-45) only.

 

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MGT301 Today paper 
30 MCQS
5 short questions (3 marks )
5 long questions(5 marks)
mostly from price sections
conceptual questions 
Direct marketing
Advertisement 
2 long questions about product life cycle.

Mgt301 final paper 19/2/18

No automatic alt text available.

Define Direct Marketing

Advantage of directer selling for seller

Difference b/w Direct Marketing and Personal Selling

Types of international pricing strategy and which strategy is using by mcdonald in world.

corporate VML

Cost based strategy and value base strategy

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