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MGT301 - Principles of Marketing Quiz No.02 Solution and Discussion Spring 2014 Due Date: June 02, 2014

Quiz # 02 Principles Of Marketing (MGT 301)

Dear VUStudents !

This is to inform that Quiz # 02 will be opened on May 29, 2014 and last date to attempt quiz will be "June 02, 2014".

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Replies to This Discussion

A famous shop offers “Kulfa for One” to small households. In this case, the firm is conducting segmentation based on:

  • Family life cycle
  • Taste
  • Income
  • Age

The product concept remained applicable in which of the following era:

  • 1920-1950
  • 1940-1980
  • 1920-1940
  • 1920-1960
  • 1920-1950

ABC Company’s strategy of cutting prices on its cigarettes to enlarge its market share in the increasingly competitive tobacco industry refers to which of the following strategies?

  • Market development
  • Market penetration
  • Product penetration
  • Concentric integration
  • Market penetration

Which form of data that already exist somewhere and can be obtained more quickly and easily even at lower cost?

  • Primary
  • Census
  • Secondary
  • Syndicated
  • Secondary

Virtual University of Pakistan is using the systematic design, collection, analysis, and reporting of data relevant to marketing its new undergraduate and graduate programs to minority students. What do you call this?

  • Promotion
  • Marketing research
  • Cost-benefit analysis
  • Identifying the target market

“Gathering secondary information” is one of the step comes under “developing the research plan” (The second step of marketing research process). How would you define the “secondary information in marketing research”?

  • Information that already exists somewhere in an organized form
  • Information that does not currently exists in an organized form
  • Information that already exists somewhere, having been collected for another purpose
  • Information that the researcher can obtain through observation and surveys

Under which one of the following strategies a company can introduce present products to the new market in order to achieve the higher profit margin and sales?

  • Product development
  • Market development
  • Market penetration
  • Diversification

With relevance to 4P’s versus 4C’s the product matches with which of the following option?

  • Customer cost
  • Convenience
  • Customer solution
  • Customer care

customer solution

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