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MGT301 - Principles of Marketing Quiz No.02 Solution and Discussion Spring 2014 Due Date: June 02, 2014

Quiz # 02 Principles Of Marketing (MGT 301)

Dear VUStudents !

This is to inform that Quiz # 02 will be opened on May 29, 2014 and last date to attempt quiz will be "June 02, 2014".

Please after attempting your Quiz, share your solved Quiz with other students.


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Replies to This Discussion

ans ??

The concept of mass marketing died in?

  • 1980s
  • 1090s
  • 2000s
  • 1970s
  • 1980s

Interwood is a famous brand in the world of furniture making. It is well known due to its different and unique designs of sofa set and doors of room etc. You are planning to purchase the latest design of dinning table from Interwood. Here dinning table serves which of the following type of product?

  • Convenience product
  • Shopping product
  • Unsought product
  • Specialty product
  • Shopping product

In simple marketing system producers provide ……… to consumers

  • Money
  • Services
  • Feedback
  • Profit
  • Services

When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type of segmentation?

  • Age and life cycle
  • Gender
  • Behavior
  • Geographic
  • Gender

Millat tractor has contributed a lot in developing different types of tractors for farmers. It has purchased different parts of tractors from spare parts market to manufacture tractors. Spare parts market is served as which of the following market for Millat Tractors?

  • Consumer Market
  • Business Market
  • Reseller Market
  • Government Market
  • Business Market

Which one of the following contact method is used to collect a large amount of information at a low cost?

  • Mail questionnaires
  • Telephone interviews
  • Personal interviews
  • Research instruments


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