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MGT301 - Principles of Marketing Quiz No.02 Solution and Discussion Spring 2014 Due Date: June 02, 2014

Quiz # 02 Principles Of Marketing (MGT 301)

Dear VUStudents !

This is to inform that Quiz # 02 will be opened on May 29, 2014 and last date to attempt quiz will be "June 02, 2014".

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Replies to This Discussion

  • To retain existing customers

ABC organization deals in poultry feed and purchase poultry feed from all over the Punjab Province Pakistan. It is now planning to install a urea plant in its locality. For that purpose, it purchases the machinery from selected suppliers. The purchase of machinery represents which one of the following purchases?

  • Straight rebuy
  • Modified rebuy
  • New task
  • All of the given options
  • New task


In BCG matrix, ______ requires a lot of cash to hold their share.

  • Cash cow
  • Dog
  • Question mark
  • Star
  • Question mark

Cash Cow is correct answer 

In international marketing research, a common problem which marketers may have to face is the availability of which one of the following?

  • Primary data
  • Research specialists
  • Secondary data
  • Intelligence limitations
  • Secondary data

Which one of these combinations is best describe the level of products and services?

  • Core product, actual product and durable product
  • Actual product, augment product and nondurable produc
  • Durable product, nondurable product and pure service
  • Core product, actual product and augment product

Core product, actual product and augment product

Ali Textile Mills is dealing in Denim fabrics in Rawalpindi and it uses extensive marketing strategies to grow in Rawalpindi market. This strategy for growth falls under which of the following?

  • Market Development
  • Product Development
  • Market Penetration
  • Diversification


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