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MGT301 - Principles of Marketing Quiz No.02 Solution and Discussion Spring 2014 Due Date: June 02, 2014

Quiz # 02 Principles Of Marketing (MGT 301)

Dear VUStudents !

This is to inform that Quiz # 02 will be opened on May 29, 2014 and last date to attempt quiz will be "June 02, 2014".

Please after attempting your Quiz, share your solved Quiz with other students.

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Replies to This Discussion

In summer season, WAPDA used to place ads on the electricity bill to promote the less usage of electricity. In Marketing Management perspective what is this called?

  • Demand Management
  • Demarketing
  • Electricity marketing 
  • management 

Which one of the following represents large growing kid and teen market?

  • Baby boomers
  • Generation-X
  • Generation-Y
  • Echo boomers

echo boomers

Which of the following shows the stage of customer delightness?

  • Ali has purchased bicycle and his expectations are fulfilled
  • Ali has purchased bicycle and his expectations are not fulfilled
  • Ali is thinking of having a bicycle but he won the car in lucky draw
  • Ali has purchased bicycle and his expectation are fulfilled more than he has expected

Ali has purchased bicycle and his expectation are fulfilled more than he has expected

Which public take developments into account on larger scale?

  • Financial publics
  • Media publics
  • Government publics
  • Citizen-action publics

Government publics

Honda focuses on quality products, performance and features. It holds which of the following concept?

  • Production concept
  • Product concept
  • Marketing concept
  • Total Quality Management

Total quality management

The checking of ongoing performance against the annual plan is the part of which of the following options?

  • Strategic control
  • Operating control
  • Marketing control
  • Marketing audit

________ is a set of controllable marketing variables that a firm wants to select to satisfy the needs of target market.

  • Marketing mix
  • Marketing plan
  • Marketing strategy
  • None of the given options

marketing mix 

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