MGT603 All Current Final Term Papers Fall 2012 (20 February to 03 March 2013) at one Place
From 20 February to 03 March 2013 Fall 2012
Current Final Term Papers Fall 2012 Papers, Feb 2013 Final Term Papers, Solved Final Term Papers, Solved Papers, Solved Past Papers, Solved MCQs
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Explain Target Marketing and also gives pros & cons?
Target marketing on the other hand recognizes the diversity of customers and does not try to please all
of them with the same offering. The first step in target marketing is to identify different market segments
and their needs.
The requirements for successful segmentation are:
• Homogeneity within the segment
• Heterogeneity between segments
• Segments are measurable and identifiable
• Segments are accessible and actionable
• Segment is large enough to be profitable.....
Currently a college student the marketing mix is now being introduced as the Four Ps of the Marketing
Mix; Product, Place, Promotion, Price. Product (service) is whatever it may be that is being sold/marketed.
Price refers to not only the actually price but also price elasticity. Place has evidently replaced distribution
simply by where or what area the marketing campaign is going to cover. Today the idea of place is not
limited to geographic profiling but also demographics and other categorizing variables. This has only
occurred over the last ten years with the expansion of internet use and its ability to target specific types of
people and not just people in a geographic area. Promotion simply refers to what media/medium vehicle
will deliver the message and what the overall marketing strategy(s) is offering as a benefit.
Thanks all but which direction you all going? just shares the questions not answers for better help
Hadayat-u-allah answer khud banain,, well mian book ko flow kr ri hon,, aur yeh current papers kay answer talash kr kay ,, read kr ri hon,, ap logon k lia b share krti ja rahi hon,, shayad ,, kisi ki help ho jayee,,,
Compare the IE Matrix with BCG Matrix ?
Boston Consulting Group (BCG) Matrix
The Boston Consulting Group (BCG) is a management consulting firm founded by Harvard
Business School alum Bruce Henderson in 1963. The growth-share matrix is a chart created by group
in 1970 to help corporation analyze their business units or product lines, and decide where to allocate
cash. It was popular for two decades, and is still used as an analytical tool.
To use the chart, corporate analysts would plot a scatter graph of their business units, ranking their
relative market shares and the growth rates of their respective industries. This led to a categorization of
four different types of businesses
• Cash cows Units with high market share in a slow-growing industry. These units typically generate
cash in excess of the amount of cash needed to maintain the business. They are regarded as staid
and boring, in a "mature" market, and every corporation would be thrilled to own as many as
possible. They are to be "milked" continuously with as little investment as possible, since such
investment would be wasted in an industry with low growth.
• Dogs More charitably called pets, units with low market share in a mature, slow-growing industry.
These units typically "break even", generating barely enough cash to maintain the business's market
share. Though owning a break-even unit provides the social benefit of providing jobs and possible
synergies that assist other business units, from an accounting point of view such a unit is worthless,
not generating cash for the company. They depress a profitable company's return on assets ratio,
used by many investors to judge how well a company is being managed. Dogs, it is thought, should
be sold off.
• Question marks Units with low market share in a fast-growing industry. Such business units
require large amounts of cash to grow their market share. The corporate goal must be to grow the
business to become a star. Otherwise, when the industry matures and growth slows, the unit will
fall down into the dog’s category.
• Stars Units with a high market share in a fast-growing industry. The hope is that stars become the
next cash cows. Sustaining the business unit's market leadership may require extra cash, but this is
worthwhile if that's what it takes for the unit to remain a leader. When growth slows, stars become
cash cows if they have been able to maintain their category leadership.
Practical Use of the Boston Matrix
For each product or service the 'area' of the circle represents the value of its sales. The Boston Matrix
thus offers a very useful 'map' of the organization's product (or service) strengths and weaknesses (at
least in terms of current profitability) as well as the likely cash flows.
The need which prompted this idea was, indeed, that of managing cash-flow. It was reasoned that one
of the main indicators of cash generation was relative market share, and one which pointed to cash
usage was that of market growth rate.
After discussion, the BCG matrix is an important matrix regarding strategy adopted by firm. Still this
matrix concern four strategy first growth or build strategy enhance market share), second is hold
strategy (hold existing position), third Harvesting strategy (no further growth or select other
opportunity), fourth is diversity (sell out the part of business)
The Internal-External (IE) Matrix
This is also an important matrix of matching stage of strategy formulation. This matrix already explains
earlier. It relate to internal (IFE) and external factor evaluation (EFE). The findings form internal and
external position and weighted score plot on it. It contains nine cells. Its characteristics is a s follow
• Positions an organization’s various divisions in a nine-cell display.
• Similar to BCG Matrix except the IE Matrix:
o Requires more information about the divisions
o Strategic implications of each matrix are different
• Based on two key dimensions
o The IFE total weighted scores on the x-axis
o The EFE total weighted scores on the y-axis
• Divided into three major regions
o Grow and build – Cells I, II, or IV
o Hold and maintain – Cells III, V, or VII
o Harvest or divest – Cells VI, VIII, or IX
Steps for the development of IE matrix
1. Based on two key dimensions IFE and EFE.
2. Plot IFE total weighted scores on the x-axis and the EFE total weighted scores on the y axis
3. On the x-axis of the IE Matrix, an IFE total weighted score of 1.0 to 1.99 represents a weak
internal position; a score of 2.0 to 2.99 is considered average; and a score of 3.0 to 4.0 is strong.
4. On the y-axis, an EFE total weighted score of 1.0 to 1.99 is considered low; a score of 2.0 to 2.99 is
medium; and a score of 3.0 to 4.0 is high.
5. IE Matrix divided into three major regions.
Grow and build – Cells I, II, or IV
Hold and maintain – Cells III, V, or VII
Harvest or divest – Cells VI, VIII, or IX
TWOS Matrix and explain examples SO & WO strategics?
The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix
The Threats-Opportunities-Weaknesses-Strengths (TOWS) is also named as SWOT analysis. A TWOS Analysis is
a strategic planning tool used to evaluate the Threats, Opportunities and Strengths, Weaknesses, involved in
a project or in a business venture or in any other situation requiring a decision.
This is an important tool in order to formulate strategy. This Matrix is an important matching tool that
helps managers develops four types of strategies: SO Strategies (strength-opportunities), WO Strategies
(weakness- opportunities), ST Strategies (strength-threats), and WT Strategies (weakness-threats).The most
difficult part of TOWS matrix is to match internal and external factor.
Once the objective has been identified, TOWS are discovered and listed. TOWS are defined precisely as
Strengths are attributes of the organization that are helpful to the achievement of the objective.
Weaknesses are attributes of the organization that are harmful to the achievement of the objective.
Opportunities are external conditions that are helpful to the achievement of the objective.
Threats are external conditions that are harmful to the achievement of the objective.
Strengths and weaknesses are internal factors. For example, strength could be your specialist marketing
expertise. A weakness could be the lack of a new product.
slam fellows today it was my paper of stretegic managment
i had 60questions
Q. write the difference between vision and mission statement and also tell how these are useful to make strategies ? 5marks
Q. write 5 questions of strategy evaluation 5marks (dont remember the exact question)
Q. what are the steps to prepare SPACE matrix?5marks
Q. in GRAND matrix what does the 1st quardant show? 5 marks
there were two question of grand matrix in both questions i had to tell about quardants other question was of 3 marks
Q. marketing penetration 5marks
there were alot of question related to matrix
dear fellows u in this subject u jus need to study book thoroughly and every thing is so easy and interesting . you can prepare for this subject in only 4 to 5hrs.
best of luck
What is consumer analyze and significant?
Bases for Segmentation in Consumer Markets
Consumer markets can be segmented on the following customer characteristics.
Once the value chain has been defined, a cost analysis can be performed by assigning costs to the value
chain activities. Porter identified 10 cost drivers related to value chain activities:
1. Economies of scale.
3. Capacity utilization.
4. Linkages among activities.
5. Interrelationships among business units.
6. Degree of vertical integration.
7. Timing of market entry.
8. Firm's policy of cost or differentiation
9. Geographic location.
10. Institutional factors (regulation, union activity, taxes, etc.).
A firm develops a cost advantage by controlling these drivers better than its competitors do. A cost
advantage also can be pursued by "Reconfiguring" the value chain. "Reconfiguration" means structural
changes such as: a new production process, new distribution channels, or a different sales approach.
Normally, the Value Chain of a company is connected to other Value Chains and is part of a larger Value
Chain. Developing a competitive advantage also depends on how efficiently you can analyze and manage
the entire Value Chain. This idea is called: Supply Chain Management. Some people argue that network
is actually a better word to describe the physical form of Value Chains: Value Networks.
ap k anwser bht lenthy ha nd tough b :(
yhn file ha ek sary cureent paper whn sa hi ay ha ap whn sa prepartion kr lo short b ha nd easy b
chk out almost curent paperz yhi sa ay ha best ov luck ...
sonia saleem thanks dear,,, u did the great job,,,