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Strategic Management (MGT603)

Spring 2017

GDB No. 1: Types of Strategies

Due date: July 12 2017                                                                                                              Total Marks: 10

You are a consultant, working for a private sector university in Pakistan.  The university offers bachelor and master degree programs in Business Administration and Computer Sciences.  The board of governors is holding a meeting to discuss quality standards and competitive challenges for the year.  The board is primarily debating two options:


  1. Enhance and improve existing market by strengthening existing programs through “retrenchment” and “consolidation”, and investing in improved R&D, infrastructure and faculty development as per international standards of Quality Assurance in Education.
  2. Expand the potential market of the university by extending and introducing new degree programs as per recognized standards, which will inject new life into the university and bring innovation to existing programs as well.



    1. As a consultant, which strategic option would you recommend to the board? (Students may choose ANY one option. (No marks will be awarded if students discuss both options).
    2. Provide three specific reasons for why you are recommending this option.           
  2. What possible steps can the university take to implement this strategy? (State 3 steps).
  3. Also state three specific benefits that the university will get by implementing this option.    

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