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  1. “Gul-Ahmad” has primarily been in the business of designing, developing, and selling trendy footwear, clothing, equipment and accessories. It’s a well-managed company in a striking industry, the company has a strong brand image, and they are successfully capturing the value created from their investment. Gul-ahmad is using high technology to move ahead of their competitors and produce according to the customers need and want. They recently added kid’s clothing and men’s shirts in order to reach more customers and to achieve business synergy. They are very famous in designing summer lawn, but to increase market share they decided to invest money in winter clothing just to sell new products with their brand name in a mature industry. As to combat in a mature market and to sustain its strong competitive position Gul-ahmad can also stretches its business by mutual agreement with “Asian furniture pvt Ltd” by offering home décor services in order to access to the new market and cost and risk reduction with new partner.

 

  1. Nishat group of companies is a leading business house of Pakistan. The group has presence in all major sectors and one of the success stories of Nishat group is the Nishat Textiles that caters to spinning, weaving, home textiles, garments and Nishat linen to name a few. The company has the most modern and well-equipped manufacturing units related to textiles and its relevant operations. Over the years and as a result of careful management policies, consolidation of operations and an effective marketing strategy, the growth trend has risen in its various business units too. It is closely conforming to its mission of providing quality products to customers and discovering new markets to uphold and develop sales of the company so as to achieve best possible prices of products of the company for maintaining growth and prosperity of the company. In 2005, it acquired the assets of Umar Fabrics Limited as well. However, due to better opportunities elsewhere the company faces shortage of skilled spinners and weavers, due to which it may decide to pay attention to its garments and home textile units only and stop its own spinning and weaving operations.

According to the above scenarios discussed, you are required to study the various quadrants of the ‘Grand Strategy matrix’ and determine which strategy is being adopted by Gul-Ahmad and Nishat group respectively?

NOTE:

You must only specify the strategy being used and the quadrant in which each company lies. Also, provide 2 relevant reasons to justify your answer.

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Replies to This Discussion

A jaien g sb wapis vu ny phir damakhy start kr diy hn

ahooo

plz all of u share some ideas

+♦6^6 Faizan Raza ツ 
hm ny ye batana ha k ye dono companies kon se strategy use kr rhi hn ar kon sy 
quadrant main fall\lies krti hn.

nechy jo note dia ha wo b gor sy dekho na phir requirement smj a jy ge.

Khoty

BHAI M AJ SHAM KO DISCUSS KRO GE AP SY YE GDB OK.

AR HA AP KO YE LATKI BOTHI TRADE MARK SUIET NI KRTA

larkiyo phlay dihan sa phar liya kar phair mistake nikala karo ok 

Rj ali PA G GUSA NI KRO GDB KO DISCUSS KRO

+♦6^6 Faizan Raza ツ BHAI RELAX

M NY ABI IS KO DEHAN SY STDY NI KIA .JB KRON GE TO PHIR HE PATA CHLA GA K KON SE STRATEGY HA

yes we have to determine quadrants for both the companies becoz strategies are listed in each quadrant.

mera khayal hai Gull jee is doing

First Qurdat

and Nishat is doing

Fourth

pehlay is pai sub ghour karey

fair aggay bartey hain,,,,

aap kai kaya view hai studanto

shabbir ghuman bhai after carefull reading of the given scnario i also conclude that Gull jee is falling in 1st Qurdat and Nishat is falling in 4th Qurdat

idea sila ha second scenerio ka kise ko ?

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