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CASE:

Yuwang mobile Inc. is a mobile manufacturer, china based company. Company has initiated an exploratory research on buying process, that how one individual is taking decision while “evaluating the alternatives” of the same product with different name and attributes. The research question was “what are those factors which are affecting the preferences of customer, while evaluating the alternatives”. In this research, team of researcher were experimenting different markets and tried different market conditions, to develop some solid ground to investigate further. During this preliminary investigation, research finds some new dimensions. One of them is the transition of ‘real place’ of market into ‘online space’. Second one is true and appropriate information, which is expensive, and people do not want to invest money on it.
Being the student of business ethics we know that there are two approaches which are widely used in the discussion of marketing ethics and consumer protection. One is Market approach and second is Consumer approach. Critics to the market approach respond that the benefits of free markets are obtained only when the markets have all of the seven defining characteristics:
1. There are numerous buyers and sellers
2. Everyone can freely enter and exit the market
3. Everyone has full and perfect information
4. All goods in the market are exactly similar
5. There are no external costs
6. All buyers and sellers are rational utility maximizers
7. The market is unregulated
Critics of the market approach to consumer issues argue that these characteristics are absent in consumer markets. But still we have several hurdles in exploring different ways of information gathering.
Question:
Being the student of business studies, suggests two solutions for the above stated problems for Yuwang Inc. due to which consumers are not able to get the right, appropriate and reliable information? Elaborate your arguments with the help of example.

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Replies to This Discussion

please discuss ur ideas here.

is mai kia discuss krna , customers info ya kch or....plz

kunsa lecture/s es topic se related hy ,,, anyone plz

koi to discuss kry na

Two suggestion deni hein yuwang china company ko, k consumers proper information nahi dy paa rahy.. m i right?

arooj....

consumers info ni dey pa rahy company ko ya company consumers ko info ni de paa rhi hy

gyzzz, plz, kuch tu idea share kren..

read chp 33 and 34 u will get ur ans

es m kia discus krna.prblm to customer info or h company shd info

smjh e ni arai ye to

As i have read comments that students have confusion about what this assignment is asking, so i will try to share you all what i understand from this.

"Being the student of business studies, suggests two solutions for the above stated problems for Yuwang Inc. due to which consumers are not able to get the right, appropriate and reliable information? Elaborate your arguments with the help of example."

After reading the given scenario, share 2 solutions for the company means how company can bring improvement in their existing system so that consumer will be able to get the right, appropriate information, because it's mention  in the question that right now consumers are "not able" to get this information (Point of confusion is clear here that issue is in company procedure), so suggest only 2 ways to company for the improvement...hope it will help in understanding..!! 

good joob shahid

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