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Graded Discussion Board CONSUMER BEHAVIOR (MKT530) Dear Students!

This is to inform that Graded Discussion Board (GDB) No. 2 will be opened on August 5, 2014 for discussion and last date for posting your discussion will be August 8, 2014. This Graded Discussion Board will cover first 39 lessons.

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Replies to This Discussion

NOTE: There is no grace period in case of GDB


Objective of GDB

The basic objective of this discussion is to make students familiar with the importance of cultural values and its implications.

Learning Outcomes

After attempting this GDB students will be able to:

  • ·         Know the importance of cultural value concept.
  • ·         How cultural values are important in designing marketing strategies in international markets.




Cultural understanding is critical to observe consumer behaviour in the marketplace. Culture always evolves over time and the values, beliefs and norms are transformed from one generation to the other. As it is the sum of total learned beliefs, values and customs that direct the consumer to show certain behaviours in a particular society. It helps individual to communicate, interpret and also dictate how to judge the other member of its community. Study of culture is very important to understand the consumer behaviour because in different societies consumers behave differently for example Pakistani consumer’s needs, wants and buying behaviours are different from the people who are living in other part of the world. Marketers dealing in international markets count these cultural differences while designing their marketing strategies. However, due to globalization some common values are emerging in international markets.  




Keeping in mind the above mentioned scenario, in your opinion can global companies execute the same marketing strategies in different countries irrespective of cultural differences or they need to customize their marketing strategies?    (5 Marks)



(Provide at least five points to support it)  




Student’s Guide


  • Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
  • Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades. 



For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.


Important Instructions:


  • Your discussion must be based on logical facts.
  • The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
  • Use the font style “Times New Roman” and font size “12”.
  • Your answer should be relevant to the topic i.e. clear and concise.
  • Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
  • Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
  • You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
  • Obnoxious or ignoble answer should be strictly avoided.
  • You cannot participate in the discussion after the due date via email.
  • Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
  • For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

kisi nay idea share nahe kia hoa iska

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

no they cant adopt same strategy in all culture

 they surely need to customized their strategy for example an aid of wine is allowed in Europ or non muslim countries but not in Pakistan

Pakistan people have lw income so you cant offer them high value and very high quality products as they cant purchase

some customers ar interested in doscount while some are in extra unit of producs



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