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Customer Relationship Management (MKT 610) Spring, 2014
Assignment No. 1
Due Date: 26 May, 2014
Total Marks: 10
Weightage: 2 Topic: Topic: Implementing CRM in Banking Sector.
The basic objective of this assignment is to make students familiar with the core CRM concepts and its implementation in banking sector.
After attempting this assignment students will be able to understand that: Which creational CRM techniques will be beneficial for the success of banking sector? How to implement CRM in banking sectors proficiently (specially emerging banks).
“Sindh Bank Limited”
The Sindh Bank Limited is a commercial bank based in Karachi, Pakistan. It was founded in December 2010, with several branches in the province of Sindh and was set up as a state-owned, regional bank, offering micro-finance loans and other banking services.
Banking sector plays a very vital role in the economic life of the nations; the fitness of the economy is closely related to the accuracy of its banking system. Although banks create no new wealth but their borrowing, lending and related activities facilitate the process of production, distribution, exchange and consumption of wealth that is why they become very effective partners in the process of economic development. No one would have ever expected only a decade ago that banking beyond branches would receive so much attention across the financial services and industrial development. New technologies are coming up
persistently and “Banking Sector” is using ground breaking techniques to increase their clientele and facilitate their customers by providing them exclusive affluence by means of high-tech CRM and Marketing tools/tactics. The Sindh Bank Limited is currently standing among the queue of newly emerged banks in Pakistan, having numerous branches across the province of Sindh. It is facilitating its valued customer through conventional and online banking facilities. Its product category includes; deposit schemes, agriculture finance, student loan etc. The Sindh bank limited, being emergent bank of Pakistan needs to devise beneficial schemes in order to compete with other renowned banks of Pakistan and makes itself stand firmly among the queue of eminent and highly revenue generating banks.
1- Explore the website of Sindh bank and give your reviews that what distinguished services it is providing in order to facilitate its customers? (05 Marks)
2- What measures you think Sindh Bank should take for its betterment and in order maximize its clientele? (05 Marks)
The total marks of this Assignment are 10; mention at least 3 to 4 points for both the questions in detail to justify your answer. Each point carries 2 marks; avoid irrelevant text/material while answering the question.
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