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2day's paper (MKT530)
46 mcqs, 4 short questions of 3 marks each,5 questions of 5 marks each,
Mcqs mostly from (communication, culture, innovation types, late night
packages, spokesperson, Celebrity, Global brand n strategies))
1. Celebrity of Global Image or local celebrity? 5 marks
2. Cognitive View Theory? 5 marks
3. Social Mobility in Pak and America? 5 marks
4. Credibility of Celebrity 5 marks
5. differntiate interests of 0pini0n Leader and Market maven? 5 marks
1. internet maven have more influence on their families. 3 marks
2. Disney world ads seek to encourage specific age group to visit their theme
parks without their children for a special vacation. In your opinion
they are targeting which age group/generation? Elaborate the rationale
behind your answer? (3 marks)
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Ahmad Nauman (MBS_III) Thanks for sharing ur paper pattern & Questions..best of luck for ur result
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My today paper (MKT530)
Tatal 46 questions
Mcqs some were easy and some were difficult
salman aftab thanks for sharing ur paper.best of luck for ur result
Kindly share preparation material (MKT 530).
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plz share mkt530 final term solved papers
kindly post the past papers