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quizes of mkt530

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here are my quizes

my Today midterm  paper

How can a manufacturer of automobiles use needs of consumers to target his market? Illustrate briefly.


How can Classical Conditioning Approach be applied in advertising a brand?

To promote a washing machine to men, what a marketer should do as per Split Brain Theory.

A premium brand of glassware in Pakistan started a promotional scheme to give discounts in industrial exhibitions.  This gave a sudden boast to their sales but ultimately the company ended in a great failure. Analyze the situation and discuss what could be the reasons for this failure?

How the Decision Making Model to purchase household items is different from Innovation Adoption Model.


The Decision making model to purchase house hold marketers have a regular expeince.



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