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CUSTOMER RELATIONSHIP MANAGEMENT
(MKT610)

ASSIGNMENT NO. 02

OPENING DATE: January 28, 2016
DUE DATE: February 02, 2016
MARKS: 10

Topic:

IMPLEMENTING SUCCESSFUL CRM SYSTEMS

Learning Objectives:

The main objective of this activity is to get the students familiar with the importance of CRM
systems to improve customer services and build sound customer relationships.

Learning Outcomes:

Students will learn about the important features of successful CRM systems for companies in
order to improve their relations with customers in an effective way.

THE CASE:

Consumers have superior bonds with the particular brands they use, but some complex tools &
techniques to analyze customer data have allowed marketing companies to customize and
manage those relationships. Customers expect companies to recognize what sort of relationships
they want and to respond properly. Despite spending billions on CRM systems annually, still majority of the companies are unable to implement CRM system successfully to understand and
build sound relations with customers. Some companies are still not aware of what sort of
relations their customers want with them. As a result, these companies often manage
relationships improperly, and committing mistakes that damage their relations with customers.

REQUIREMENT:

Considering the above case, what could be the features of a successful CRM system that enable
companies to understand customer relationships in a more effective way?


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Replies to This Discussion

MKT610 - Customer Relationship Management Assignment No. 2 Solution Fall 2015 Due Date Feb 02, 2016

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

tariq sb

es assignment ki muje samaj nahi a rahi. agar ho sAKE TO SOLUTION HE SEND KAR DO.
DEAR I,M A JOB HOLDER.DUE TO BUSY IN OUR JOB I CAN,T TAKE A LECTURE

AGAR AP SOLUTION NAHI DE SAKTE TO MUJE THORA SA HINT HE DE DO

AOA,

Bhai is pori assignment main sirf is baat ka batana ha

"what could be the features of a successful CRM system"

The main key points would be

Generation and servicing more loyal customers.
• Expansion of customer base
• Reduction of advertising costs
• Increase in profitable customers
• Ease in introduction of new products
• Personal Information Gathering and Processing,
• Self-Service.

For more google the above statement.

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