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MKT703 Assignment No 01 Solution & Discussion Due Date: Dec 05, 2016

MKT703 - Strategic Marketing Management Assignment No. 1 Solution Fall 2016 Due Date: Dec 05, 2016

 Strategic Marketing Management (MKT 703)                        Fall 2016

Assignment:  # 01 

Due DateDecember 05, 2016

Total Marks: 50     




Assignment # 01 covers the contents given in the Module # 01 

Learning Objective

The basic objective of this assignment is to give a practical insight to the students about the companies  working  in  their  locality.  Moreover,  students  will  be  able  to  learn  how  to conduct situation analysis ranging from basic information to SWOT analysis – a kind of detail review of the internal & external environment.  

Learning Outcomes

After attempting this assignment students will be able to:

?  Identify the core strategies of the company with respect to segmentation/targeting  

?  Identify the promotional activities of the company at local level

?  Identify the sources of competitive advantages and competitors strength 

?  Identify  the  potential  threats  and  opportunities  for  the  company  to  revise  its






Concept Note:

Strategic analysis of a company is one of the pillars of a sound marketing knowledge - valuable insights about markets, customers and competitive position. It serves as building blocks to make strategic decisions in order to create profitable value in a rapidly changing competitive environment. Such analysis allows you to evaluate the company's objectives, strategies and capabilities that indicate the strength of a company. If there are areas that need to be improved, they are planned in a strategic way to cope prevailing challenges in a business market.   






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 This assignment covers basic information of the company, marketing ideas, strategies, competitive advantages, SWOT analysis and recommendation on the basis of information about a local company. One of the fundamental principles of this activity is to provide a set of  concepts  in  the  theory  and  relate  them  to  the  practical,  real-world  ways  in  which companies interact and operate. 






Task: You are required to visit any company/franchise/retail outlet nearest to your locality


and fill the Performa by documenting your assigned task.

?  Remember: You can select any company/franchise/retail outlet to which you can

better address by living in your capacity, resources and time. You would be given Ten (10) days to perform this activity and afterward fill the below given Performa.




Note:  Copied solution from internet/fellow students will be awarded “Zero Marks”





*Criteria for Firm Size:

Firm Size (terms of No.  Of employees)


Small Enterprise

Medium Enterprise

No. of Employees: up to 20

No. of Employees: 20 to 50

No. of Employees: 51 to 250

Source: State Bank of Pakistan (SBP)  










**Download:   You  can  download  below  Performa  in  MS  Word  format  from  VULMS


downloads section, link is:  Performa of Assignment 01_MKT703.docx












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  1. A.                Basic    [Marks 05]


City +




/ retail outlet)

Name of the


*Size of the


/ retail outlet

( Micro, Small,

Medium as per

given criteria)
















  1. B.     Strategy       








[Marks 10]


Target customers  Positioning at local









  1. C.      Marketing Activities   






[Marks 10]



techniques of your

visited company


techniques of


Use of Social


Promotion at

local level





  1. D.     Competitive Advantages 






[Marks 10]



Level of Customer

Critical Success

advantage (s)  of

advantage (s)  of


Factors of your


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 your visited



visited Company






  1. E.                  Your observation (SWOT Analysis)   [Marks 10]

Strengths of the Company

(Only Two)

Weakness of the Company

(Only Two)


(  Only Two)


(  Only Two)





  1. F.      Your Recommendations  






[Marks 05]


















24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.




?    Solution should be to the point.

?    Avoid irrelevant details









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?    Make sure to upload the solution file before the due date on VULMS. 

?    Any submission made via email after the due date will not be accepted.


?    Use the font style “Times New Roman” or “Arial” and font size “12”. 

?    It is advised to compose your document in MS-Word format. 

?    You may also compose your assignment in Open Office format.

?    Use black and blue font colors only. 





?    Use  APA  style  for  referencing  and  citation.    For  guidance  search  “APA

reference style” in Google and read various website containing information for better  understanding  or  visit




Please note that your assignment will not be graded or graded as Zero (0), if:

?    It is submitted after the due date.

?    The file you uploaded does not open or is corrupt.

?    It  is  in  any  format  other  than  MS-Word  or  Open  Office;  e.g.  Excel,

PowerPoint, PDF etc.

?    It is cheated or copied from other students, internet, books, journals etc.







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Note related to load shedding: Please be proactive

Dear students:

As you know that Pre Mid-Term semester activities have been started and load shedding problem is also prevailing in our country now a days. Keeping in view the fact, you all are advised to post your activities as early  as  possible  without  waiting  for  the  due  date.  For  your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after

due date of assignments and GDBs.  




































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