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MKT730 - International Marketing GDB No. 1 Solution & Discussion Due Date May 12, 2016
MKT730 - International Marketing GDB No. 1 Solution Spring 2016 Due Date May 12, 2016
International Marketing (MKT 730) Spring, 2016
Graded Discussion Board No. 1
Due Date: 12th May, 2016
Total Marks: 20
Topic: Standardization and adaptation in international market
NOTE: There is no grace period in case of GDB
Objective of GDB
The basic objective of this discussion is to make students familiar with the importance of standardization and adaptation strategies.
After attempting this GDB students will be able to:
· Understand how standardization and adaptation strategies are beneficial for the organizations.
Please download this article from Module 1 folder in download section named: “Standardization and Adaptation of International Marketing Mix Activities: A Case Study”. You are required to discuss either standardization or adaptation which is more beneficial for organizations and why? Justify your answer with at least five solid arguments.
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