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Lahore, Pakistan – June 10th 2013/Burj Fashion Footwear Pakistan

The wait is over! Nine West has, at last, opened its doors in Lahore, Pakistan, and it was well worth the wait. The new Nine West aesthetic concept, which has rolled out across select regions, offers the season’s most fashionable styles, truly making it a trend-setter’s paradise.

The curated summer collection includes smart sandals, trendy wedges and sky-high heels playfully matched with classy satchel and fun hobo bags. The colorful landscape will get every woman ready for summer with luminous and feminine shades, complimenting her confident and carefree style this season.

Shoe and accessory lovers will fall head-over-heels for the new store environment.  The clean and rich atmosphere creates the perfect canvas for the bright and vibrant styles, making shopping for the season’s bests effortless.

For over 34 years Nine West has been satisfying women’s insatiable desire for what’s new, what’s hot and what’s next in fashion and is thrilled to share their styles with the women of Lahore.

In Pakistan Nine West is represented by Burj Fashion Footwear Pakistan, the initial retail effort of Burj Capital. The Group is a multi-faceted global investment company covering a large spectrum of industries and regions.

Burj Fashion Footwear Pakistan is Burj Capital’s initial entry into the retail market. The Pakistan market was selected as an ideal starting point for introducing international brands due to growing awareness and a noticeable lack of options. There is a considerable sized market in Pakistan for brands across the spectrum, from mid to luxury markets, and from food & beverage to clothing. Nine West was selected as the Group’s first venture due to the international recognition the brand already boasts and significant local following.

The American Counsel General Ms. Nina Maria Fite inaugurated the Nine West Lahore store as the Chief Guest, the launch event organized by Catwalk Productions and PR managed by Catalyst was also attended by the Burj Group Chairman, Saad Zaman, along with numerous socialites, celebrities and fashionistas. The Red Carpet host of Nine West launch event was none other than the stunning Natty. The event also featured a special fashion presentation showcasing the trendy wedges and sky-high heels perfectly matching the classy satchel and fun hobo bags of Nine West.

Founded in New York City in 1978, Nine West is a global footwear leader. With the mantra “We Dream in Fashion,” Nine West has grown from an American footwear manufacturer to a global authority in woman’s handbags, accessories and more. Nine West is currently sold in over 60 countries with flagship stores in leading cities, including New York, Toronto, London, Paris, Tokyo, Hong Kong, Shanghai and Beijing.

Since its opening, Nine West Pakistan has established itself as a leading, up-market ladies’ footwear, hand bags and fashion accessories retailer, offering a selection of high quality products, providing a platform for further expansion in the country. The Burj team (Aysha Ahmed – CEO; Asif Karim – Director and Faisal Jamil – Project Manager) is actively pursuing other international and unique brands to introduce into the local market.

 

 

The wait is over! Nine West has, at last, opened its doors in Lahore, Pakistan, and it was well worth the wait. The new Nine West aesthetic concept, which has rolled out across select regions, offers the season’s most fashionable styles, truly making it a trend-setter’s paradise.

The American Counsel General Ms. Nina Maria Fite inaugurated the Nine West Lahore store as the Chief Guest, where the event was also attended by the Burj Group Chairman, Saad Zaman, along with numerous socialites, celebrities and fashionistas. The Red Carpet host of Nine West launch event was none other than the stunning Natty. The event also featured a special fashion presentation showcasing the trendy wedges and sky-high heels perfectly matching the classy satchel and fun hobo bags of Nine West.

 

The Launch event was organized by Catwalk Productions and PR handled by Catalyst PR.


Please find the attached press release and pictures.

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