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Principle of Marketing (MGT 301) Graded Discussion Board No. 1 Due Date: June 02, 2015.

Principle of Marketing (MGT 301)                                                         Spring, 2015

Graded Discussion Board No. 1

Due Date: June 02, 2015.

Total Marks: 10.

Weightage: 03.

Topic: Understanding Marketing & Marketing Trends.

 

NOTE: There is no grace period in case of GDB

 

Learning objectives:

To familiarize the students with the power of brand towards fascinating its target market, and acquaint them with the latest trends of garment industry of Pakistan.

Learning Outcomes:

After attempting the GDB students will be able to:

  • Learn the role of a brand towards capturing its respective target market.
  • Learn and analyze customers’ reaction towards the brand development.

Scenario:

The trend of wearing branded clothes is radically increasing among general public specifically in metropolitan cities of Pakistan such as Lahore, Karachi, and Islamabad etc. We daily come across a large number of billboards displaying designers’ latest collections that are advertised by the best models, actors, and actresses. Ready to wear branded clothes are now likely acquired by customers and these brands are using inimitable promotional procedures to attract their respective target market. In continuation to this, a new trend of producing branded clothes for kids is observed, famous brands such as; Mini Minors, Colors, Maria B, Outfitters, Leisure Club, and Cross Roads are quite renowned in this regard. Ideally, parents and adults are seen as more brand conscious whereas kids usually don’t have any brand sense, having said this people are getting more brand conscious and want their kids to wear branded clothes as well. This is the reason why companies are catering adults and kids for producing unique, fashionable, and stylish cloth.

Point of discussion:

As a customer how would you perceive above scenario, and do you support this branding trend shift from adults to kids? Share your opinion with proper arguments.

Marking Scheme:

The total marks of this GDB are 10; mention at least 4 points in detail to justify your answer. Avoid irrelevant text/material while answering the question.

Student’s Guide:

  • Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
  • Do not copy/paste the text/paragraphs from the reference links.
  • Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.

*Note:

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

 

Important Instructions:

  • Your discussion must be based on logical facts.
  • The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
  • Use the font style “Times New Roman” and font size “12”.
  • Your answer should be relevant to the topic i.e. clear and concise.
  • Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
  • Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
  • You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
  • Obnoxious or ignoble answer should be strictly avoided.
  • You cannot participate in the discussion after the due date via email.
  • Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
  • For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

 

Note related to load shedding: Please be proactive

 

Dear students,

 

As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

 

“Good Luck”

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Replies to This Discussion

r na hi yeh bor hai...

Mujy GDB ki smj e nhi ai kindly koi guide kry ga mujy k krna kya h...???? :(

ye keh raha ha k aj kal branded kapro ka fashion big cities may zayada ho raha ha ,,, like in lahore, karachi, islamabad etc...

tu baray umar k logo may jo fashion ha tu bacho may brand ka fashion kyun nahi ha...

Something like that... ab dimagh kaam nahi kar raha is silsilay may... k kia jawab dain...

haha while comments on my msg focus on gdb all misters and i know you all knowledgeable persons.Then why you come here  and copy form these bolgs .haha

I have done............... last night....

vu student plzz solution send kar do kuch samj nahi a rahi hai gdb ki

hmain  b kuch idea dy dain is Gdb k bary mn 

frnds just focus on this question and give ur opinion

 

As a customer how would you perceive above scenario, and do you support this branding trend shift from adults to kids? Share your opinion with proper arguments.

so, agr as a m customer ho to m  brand trend ko promot ni krti. qk iski wja se hm middle class m devide ho k reh gy hn.. phir money ka waste...

r na hi m kids m iski approach se agree kru gi...

ub ap btao k ap sb ka kya opinion hai? r use manage kro and send 

smjh m aya?

but the Question is not that, should we use of the Branded Products or not?

The Question is about the requirement of the competitive business market.

mean topic yhi hai jis pe ap disscus kr k apna opinion do gy.

Point of discussion:

"As a customer how would you perceive above scenario, and do you support this branding trend shift from adults to kids? Share your opinion with proper arguments."

thnx sis :)

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