We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>

Looking For Something at vustudents.ning.com? Click Here to Search

www.bit.ly/vucodes

+ Link For Assignments, GDBs & Online Quizzes Solution

www.bit.ly/papersvu

+ Link For Past Papers, Solved MCQs, Short Notes & More


Dear Students! Share your Assignments / GDBs / Quizzes files as you receive in your LMS, So it can be discussed/solved timely. Add Discussion

How to Add New Discussion in Study Group ? Step By Step Guide Click Here.

Principle of Marketing (MGT301)  Graded Discussion Board No. 1
Due Date: December 04, 2014.

Learning objectives:

The primary objective of this case base discussion is to create an argument on types of research designs that can be helpful for a new product development.

Learning Outcomes:

Students will be able to use appropriate research methodologies for getting an insight into the new marketing research problem.

Scenario:

A well-established Food Company has decided to come up with a new product under its product range. Its existing product range consists of various products such as; pasteurized milk, coffee, yogurt etc. The management wants to launch instant tea sachet. The management of the company is concerned about the fact that how consumers would perceive launching instant tea, not only has this but they are concerned to know the demand of different types of teas among people, the target population and packaging for tea. It is a new concept for this company and already some other companies offering such kind of products.

Point of discussion:

Imagine that the owner of this company hires you as a marketing researcher and you have been assigned a task of designing specific research objectives and appropriate research design based on the above given scenario.

+ How to Follow the New Added Discussions at Your Mail Address?

+ How to Join Subject Study Groups & Get Helping Material?

+ How to become Top Reputation, Angels, Intellectual, Featured Members & Moderators?

+ VU Students Reserves The Right to Delete Your Profile, If?


See Your Saved Posts Timeline

Views: 8229

.

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)

Replies to This Discussion

market research can assist you by:

  • identifying new customers
  • understanding the size and nature of markets
  • improve understanding of current customers
  • setting of achievable goals and targets 
  • formulating strategies 
  • developing solutions to business problems
  • planning for business growth
  • identifying new opportunities.

what i understand   is that we have to define method by which our product become popular like other products keeping in mind that which type of tea usually  people like and buy and which type of tea packs attract customer more which increase our  company profit .

We carefully guide them through these seven important steps that will help them successfully bring their new products and services to market.1.   Study your competition.

2. Target the ideal customer.

3. Create a unique value proposition.

4. Define your marketing strategy and tactics.

5. Test your concept and marketing approach.

6. Roll out your campaign.

7. Know your product's lifecycle.

GDB solution has been sent via EMAIL to all persons who demanded through text msg (free).

if u have any query regarding my solution file, text me back...

send me also plz...

GDB Soution HELP file for my fellow students

Attachments:

Your "Research" is irrelevant to the GDB topic to be examined. 

*****

****

****

M Aamir Khan  & elam sani email & cell no sharing is not allowed at the site.next time be care,thanks 

First of all research objective must be known
why research is being carried out?
on the other hand,
Basic three research designs exist
1. exploratory research
2. descriptive =
3. casual =
but given scenario belong to second type.
So, we have to focus on descriptive research design.

RSS

Latest Activity

+ "αяsαℓ " Ќąƶµяɨ •" replied to + M.Tariq Malik's discussion MGT201 Financial Management GDB Fall 2019 Solution & Discussion Last Date: 22-11-2019 in the group MGT201 Financial Management
15 minutes ago
+ "αяsαℓ " Ќąƶµяɨ •" replied to + M.Tariq Malik's discussion MGT201 Financial Management GDB Fall 2019 Solution & Discussion Last Date: 22-11-2019 in the group MGT201 Financial Management
16 minutes ago
+ "αяsαℓ " Ќąƶµяɨ •" replied to + M.Tariq Malik's discussion MGT201 Financial Management GDB Fall 2019 Solution & Discussion Last Date: 22-11-2019 in the group MGT201 Financial Management
16 minutes ago
Profile IconAmna Imran and Nisha Khan joined + M.Tariq Malik's group
28 minutes ago
+ ! ! ! ! Mehαr Mαh꧂ replied to +¢αяєℓєѕѕ gιяℓ's discussion Shadi Ho Rhi Hai Alhamdulillah.......... (^__^)!
30 minutes ago
UMER UMER posted a discussion
30 minutes ago
+ ! ! ! ! Mehαr Mαh꧂ replied to +***piya o ry piya***+'s discussion eng201
32 minutes ago
UMER UMER added a discussion to the group MGT101 Financial Accounting
36 minutes ago
Profile IconUMER UMER and Nisha Khan joined + M.Tariq Malik's group
38 minutes ago
Profile IconRizwan, Amna Imran, nudrat akram and 23 more joined Virtual University of Pakistan
38 minutes ago
UMER UMER liked + M.Tariq Malik's group MGT101 Financial Accounting
38 minutes ago
+ ! ! ! ! Mehαr Mαh꧂ liked + M.Tariq Malik's discussion ENG201 Business and Technical English Writing Assignment No 01 Fall 2019 Solution & Discussion
40 minutes ago
Amna Imran liked + M.Tariq Malik's group MGT603 Strategic Management
44 minutes ago
Amna Imran liked + M.Tariq Malik's group MGT603 Strategic Management
44 minutes ago
+ ! ! ! ! Mehαr Mαh꧂ replied to +***piya o ry piya***+'s discussion eng201
50 minutes ago
+ ! ! ! ! Mehαr Mαh꧂ liked +***piya o ry piya***+'s discussion eng201
51 minutes ago
+ ! ! ! ! Mehαr Mαh꧂ liked +¢αяєℓєѕѕ gιяℓ's discussion How to Add New Discussion in Study Group ? Step By Step Guide Click Here.
1 hour ago
+ ! ! ! ! Mehαr Mαh꧂ liked +!!!Dua Pathani's discussion Kashmir Committee Punjab via Kashmir Committee Punjab
1 hour ago
+ ! ! ! ! Mehαr Mαh꧂ liked +¢αяєℓєѕѕ gιяℓ's discussion Kya Mien Writer Ban Sakti Hoon :-P
1 hour ago
+ ! ! ! ! Mehαr Mαh꧂ liked +¢αяєℓєѕѕ gιяℓ's discussion Shadi Ho Rhi Hai Alhamdulillah.......... (^__^)!
1 hour ago

Today Top Members 

© 2019   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service