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Principle of Marketing (MGT301)  Graded Discussion Board No. 1
Due Date: December 04, 2014.

Learning objectives:

The primary objective of this case base discussion is to create an argument on types of research designs that can be helpful for a new product development.

Learning Outcomes:

Students will be able to use appropriate research methodologies for getting an insight into the new marketing research problem.

Scenario:

A well-established Food Company has decided to come up with a new product under its product range. Its existing product range consists of various products such as; pasteurized milk, coffee, yogurt etc. The management wants to launch instant tea sachet. The management of the company is concerned about the fact that how consumers would perceive launching instant tea, not only has this but they are concerned to know the demand of different types of teas among people, the target population and packaging for tea. It is a new concept for this company and already some other companies offering such kind of products.

Point of discussion:

Imagine that the owner of this company hires you as a marketing researcher and you have been assigned a task of designing specific research objectives and appropriate research design based on the above given scenario.

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Replies to This Discussion

mujhy kuch smjh nai aa rae.. me weeping.. :(
5 marks waste hi honay hn mere to... :(

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please help me mjha kuch samagh ni araha. :(

Alima & sherry book k page 55~57 mein complete solution he....Just read and solve your GDB...

what about designing part ????

hahahah lolxx I was searching Alima and Sherry book on google 

hahahah :P

Solution

Attachments:

objective  are included as why, when, how , what.

answer of these question lies in objectives i.e.

ways to increase sales or decrease costs, promotional approaches?

how to increase user of instant tea?

sale in specific geographical region?

for research design, read research plan of page 55.

both names are synonyms .

oh thanks mujhe b research plan pe shkk ho rha tha

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