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Principles of Marketing, MGT 301 Spring, 2016
Graded Discussion Board No. 1
Due Date: 11 May, 2016.
Total Marks: 10 Marks.
Topic: Brand Promotion.
NOTE: There is no grace period in case of GDB
The core objective of this activity is to familiarize students with the concepts of brand promotion.
After attempting this activity, the students will be able to understand, explain, apply and critically examine the dimensions of brand promotion into practical cases.
Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been found fighting for their brand promotion with their competitive brands in the recent history of Pakistan. Brand’s taunting, pointing, and hitting their competitive brands via commercials and media posters is a commonly seen practice now days among different brands i.e. a brand war is commonly seen between two detergent giants Arial and Surf Excel. Similarly telecommunication brands Ufone and Mobilink and tea brands Lipton and Tapal Danedar also seem to be quarrelling with each other in their TV commercials and on media posters. Brands in this way try to capture audience’ attention and increase their customer base.
Point of discussion:
With reference to the above given discussion do you think that this brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answer.
The total marks of this GDB are 10; mention at least 05 points in detail to justify your answer. Each point carries 02 marks; avoid irrelevant text/material while answering the question.
For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.
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With reference to given scenario, I believe this brand promotion technique will definitely beneficial and it will increase sales. I would like to justify my answer as under:
1. This technique create rivalry in brands and this rivalry further lead business to a profitable side. Being rivals, both the brand will enhance their product or service to fetch more customers.
2. This technique help the customer to differentiate between two products.
you can state your views regarding negative aspects of competitive marketing as well.
Ap +ve or -ve jis way may ans ar arguments do usay hi justify krna ha ap ko.
kisi ne gdb solve nhe ke??? post he kr do yr
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Rivalries brands in the world since ever. like Famous examples from around the world are war between Coke and Pepsi, Apple and Samsung and Mercedes and Jaguar etc like anything else in the world these wars also have advantages and disadvantages.
According to given scenario i think promotion technique will be benefical
Because A strong brand creates an image of an established business that has been around for long enough to become well known. A branded business is more likely to be seen as experienced in their products or services, and will generally be seen as more reliable and trustworthy than an unbranded business.
This technique create rivalry in brands and this rivalry further lead business to a profitable side. Being rivals, both the brand will enhance their product or service to fetch more customers.
Brand Promotion technique will help an organizartion the following ways
The more often a customer sees your brand in the marketplace, the more often he will consider it for purchase. If the brand and identity are truly kept consistent, the customer is more likely to feel that the quality is consistent and to become a loyal follower of the brand.
A strong brand creates an image of an established business that has been around for long enough to become well known. A branded business is more likely to be seen as experienced in their products or services, and will generally be seen as more reliable and trustworthy than an unbranded business.
A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value.
The main benefit of branding is that customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company image in the mind of your potential customers.
When people have a positive experience with a memorable brand, they're more likely to buy that product or service again than competing brands. People who closely bond with a brand identity are not only more likely to repurchase what they bought, but also to buy related items of the same brand, to recommend the brand to others and to resist the lure of a competitor's price cut. The brand identity helps to create and to anchor such loyalty.
if we are looking at the benefits of promotion we cannot turn blind eye toward its negative aspects
.An organization may have negative effect too due to promotional techniques
There could be many reasons that may disappoint ur customers
One of them may b if ur product that u r trying to promote is not of the desired quality of ur customers.if u r promoting that ur product's quality is excellent nd ur customer purchase it nd found it of low quality it will definitely harm ur brand image
2ndly If a product or service experiences a negative event, that will become attached to the brand. For example, a massive recall or unintentionally offensive ad campaign can tarnish a company’s brand and image, causing the company to need to build a whole new brand and identity to recapture its place in the market.