We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>


Looking For Something at vustudents.ning.com? Click Here to Search

                      Principles of Marketing, MGT 301                 Spring, 2016

Graded Discussion Board No. 1

Due Date: 11 May, 2016.

Total Marks: 10 Marks.

Weightage: 04.

Topic: Brand Promotion.

 

NOTE: There is no grace period in case of GDB

 

Learning objectives:

The core objective of this activity is to familiarize students with the concepts of brand promotion.

 

Learning Outcomes:

After attempting this activity, the students will be able to understand, explain, apply and critically examine the dimensions of brand promotion into practical cases.

 

Scenario:

Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been found fighting for their brand promotion with their competitive brands in the recent history of Pakistan. Brand’s taunting, pointing, and hitting their competitive brands via commercials and media posters is a commonly seen practice now days among different brands i.e. a brand war is commonly seen between two detergent giants Arial and Surf Excel. Similarly telecommunication brands Ufone and Mobilink and tea brands Lipton and Tapal Danedar also seem to be quarrelling with each other in their TV commercials and on media posters. Brands in this way try to capture audience’ attention and increase their customer base.

 

Point of discussion:

With reference to the above given discussion do you think that this brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answer.

 

Marking Scheme:

The total marks of this GDB are 10; mention at least 05 points in detail to justify your answer. Each point carries 02 marks; avoid irrelevant text/material while answering the question.

 

Student’s Guide:

  • Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
  • Do not copy/paste the text/paragraphs from the reference links.
  • Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.

 

*Note:

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

 

Important Instructions:

  • Your discussion must be based on logical facts.
  • The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
  • Use the font style “Times New Roman” and font size “12”.
  • Your answer should be relevant to the topic i.e. clear and concise.
  • Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
  • Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
  • You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
  • Obnoxious or ignoble answer should be strictly avoided.
  • You cannot participate in the discussion after the due date via email.
  • Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
  • For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

 

 

Note related to load shedding: Please be proactive

 

Dear students,

As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

 

“Good Luck”

+ Click Here To Join also Our facebook study Group.

..How to Join Subject Study Groups & Get Helping Material?..


See Your Saved Posts Timeline

Views: 4862

.

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

Replies to This Discussion

U guys can go with +ive or -ive aspects.its up to u

if u go with positive effects than justify ur answer by showing benefits

nd if u go with negative aspects than justify ur answer according to that.

brands by taunting, hitting and pointing their competitive brands to capture audience attention or increase its sales. Do you think that by this, sales should increase or it may leave a negative impact on customers? answer should be justified and with points. Instructor did not ask about brand promotion technique methods or its characteristics, etc.  This is what i understand from the question. Thank you for your help,

Rivalries brands in the world since ever. like Famous examples from around the world are war between Coke and Pepsi, Apple and Samsung and Mercedes and Jaguar etc like anything else in the world these wars also have advantages and disadvantages.

plz koi solution upload kr do

Solution 1:
“Without promotion something terrible happens… Nothing!”
~P.T. Barnum
A Successful promotion has the ability to nurture relationships with customers through retention and engagement. Promotions can often shape the characteristics of the brand to bring the costumers to get more products and gain strong revenue Promotion planning compels you to identify something new or different that offers value to your customers. When you package or bundle products around a theme or solution, you can often generate sales of multiple items rather than a single item. When you focus on creating added value to your regular assortment, you can charge premium prices; Promotions give you a limited time window to test new ideas and new products and to measure them. This will help you figure out whether they warrant additional investment of time and money to make them permanent products or services This is the lifeblood of your business. Sales promotions are a great way to build year-over-year and month-over-month revenue growth.
Solution 2:



2-Disadvantages i.e. hitting competitors:
Solution:
Bashing the competition is often considered banned in marketing. But sometimes competitive marketing — taking direct aim at the competition — does pay off.
But remember putting competitors in the hot seat can be an effective marketing strategy

Some of the Disadvantages:
• It can offend your customers. When you bash another company, you risk offending your own customer base who may have (or still
• does) buy products from them. You also run the risk of insulting prospective customers.
• The brand can retaliate — and beat you. Don’t expect your competitors to sit back idly while you slam their products. Sometimes brands retaliate, and their revenge campaign might point out misleading statements and/or product weaknesses much more effectively than your campaign did. Though Pepsi and Apple both proved that taking it to the market leader can be an effective marketing strategy if implemented well, it’s worth remembering that Goliath usually stomps David in marketplace street fights.
• It makes you look insecure. When you invest time and money into a campaign and use it to talk bad about your competitors instead of pointing out product strengths, it makes you look like you don’t have any strengths. Or, worse — you seem like you’re worried that your competitor’s products are better.
mgt301
GDB solution:

Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
[1] Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity.
[2] A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget. Fundamentally, there are three basic objectives of promotion. These are:
[3] To present information to consumers and others. To increase demand. To differentiate a product You need to think big. You need to think out of the box. You need to dispel any notions of what is 'usual' or 'expected.' You need to grab your audience and you need to keep them until they are fully aware that you exist and that you mean business. Look to your business mission statement

sehar g ye solution  complete ha

may be mujy tu lag raha baki ap khud dakh lo

plz koi complete solution bej do?

 kya hum Nagitive and positive duno ko butta saktey hain  heading k  sath

Topic: Brand Promotion.
“Without promotion something terrible happens… Nothing!”
~P.T. Barnum
A Successful promotion has the ability to nurture relationships with customers through retention and engagement. Promotions can often shape the characteristics of the brand to bring the costumers to get more products and gain strong revenue Promotion planning compels you to identify something new or different that offers value to your customers. When you package or bundle products around a theme or solution, you can often generate sales of multiple items rather than a single item. When you focus on creating added value to your regular assortment, you can charge premium prices; Promotions give you a limited time window to test new ideas and new products and to measure them. This will help you figure out whether they warrant additional investment of time and money to make them permanent products or services This is the lifeblood of your business. Sales promotions are a great way to build year-over-year and month-over-month revenue growth.

Solution 2:
2-Disadvantages i.e. hitting competitors:
Solution:
Bashing the competition is often considered banned in marketing. But sometimes competitive marketing — taking direct aim at the competition — does pay off.
But remember putting competitors in the hot seat can be an effective marketing strategy

Some of the Disadvantages:
• It can offend your customers. When you bash another company, you risk offending your own customer base who may have (or still does) buy products from them. You also run the risk of insulting prospective customers.
• The brand can retaliate — and beat you. Don’t expect your competitors to sit back idly while you slam their products. Sometimes brands retaliate, and their revenge campaign might point out misleading statements and/or product weaknesses much more effectively than your campaign did. Though Pepsi and Apple both proved that taking it to the market leader can be an effective marketing strategy if implemented well, it’s worth remembering that Goliath usually stomps David in marketplace street fights.
• It makes you look insecure. When you invest time and money into a campaign and use it to talk bad about your competitors instead of pointing out product strengths, it makes you look like you don’t have any strengths.

Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
[1] Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity.
[2] A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget. Fundamentally, there are three basic objectives of promotion. These are:
[3] To present information to consumers and others. To increase demand. To differentiate a product you need to think big. You need to think out of the box. You need to dispel any notions of what is 'usual' or 'expected.' You need to grab your audience and you need to keep them until they are fully aware that you exist and that you mean business. Look to your business mission statement

kya ya theck hai ma subiit kar do ...

plz koi solution upload karoo jaldi plz help 

RSS

© 2019   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service