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Important Announcement

Quiz # 02

Principles of Marketing (MGT301)

Dear Students,

This is to inform that Quiz # 02 will be opened on December 08, 2015 and last date to attempt quiz will be December 10, 2015.


You can start attempting the quiz at any time but within given date(s) by clicking the quick link for Quiz on VU-LMS as it will become enabled within the mentioned dates.  As soon as the time will be over, it will automatically be disabled and will not be available to attempt it.

Quiz will be based on Multiple Choice Questions (MCQs). Covering video Lectures 13 to 18.  

Each question has a fixed time limit of 90 seconds. So you have to save your answer before 90 seconds. But due to unpredictable/unstable Internet speed, it is strongly recommended that you save your answer within 60 seconds to avoid any inconvenience. While attempting a question, keep an eye on the remaining time.

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Replies to This Discussion

Jazzak Allah. 

if you want to help others Kindly always Share ur Quizz in Text Format. It takes your stuff in searching at Google.

however, in video/img mode, text is not searchable while students do their Quiz.

Thank for sharing your Quiz. 

Latest Quizz
Shared By a Student
10 Dec 2015 6:58pm

1_ A firm decides to target several market segments or niches and designs separate offers for each. Firm is using which one of the following strategy?

Concentrated marketing strategy
2_ Under which one of the following strategies a company seeks to grow by developing improved products for the present markets?
Market penetration
3_ Low consumer involvement in purchase and little significant brand difference comes in which type of buying behavior?
Habitual buying behavior
4_Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
Behavioral pg 85
5_ People usually change their buying habits time by time because of the two important factors. Identify these factors.
Perception and personality
6_ In morning walk you are often get a chance to buy bread as an important part for your breakfast. You are involved in which type of buying decision behavior while purchasing the bread?
Habitual buying behavior
7_ Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing?
Market segmentation, target marketing and market positioning
8_ Risk is something which hinders the buyer to make purchase decision. However in some buying decisions risk is very high. Which of the following buying situation has the high risk than the others?
All of the given options
9_ Which one of the following is NOT base for marketing segmentation?
Consumer markets  (not sure)
10_ Ford Motors is producing a new van with four-wheel drive. Identify on which of the following basis they will segment their markets for this new model?
11_ There are many factors that can influence consumer behavior. Under which one of the following factors through which family members can strongly influence buyer behavior?
12_ Which of the following refers to the evaluation of the attractiveness of each market segment and selection of one or more segments to enter refers to which of the following terms?
Market Targeting
13_ Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?
Exploratory research  
 14_  Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
15_ Which one is NOT the stage that customers go through in the process of adopting a new product?
None of the given option
16_ Company XYZ is offering modified or new products to its current market segments. Company XYZ is applying which of the following strategy for growth?
Product development
17_ Sampling requires the answer to three questions. Which of the following is an inappropriate one?
Why should they be sampled (justification)?
18_ Characteristics such as age, occupation, economic situation, personality and lifestyle describes which of the following factors?
Personal Factors
19_ Company ABC begins its marketing of new soap for dry skin with one targeted segment and then expands it into other segments. Company ABC is involved in:
20_ All of following are the variables which should be taken into consideration while segmenting the International markets EXCEPT:
Economic factors (not sure)

Hi All,

i have uploaded my quiz, but i don't know my attempt is right or wrong, can somebody help me to evaluate, these quizes were so much difficult...what you guys think??



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