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Introduction to Psychology (PSY101)
Assignment No. 01

Due Date: 09. 05. 2013 Marks: 20
Dear Students,
Given below are five different advertisements/images. Each advertisement/ image somehow
relates to or represents a different level of the need according to Maslow’s hierarchy of needs.
· Firstly learn carefully Maslow’s hierarchy of needs.
· Then identify the levels being depicted in each of the advertisement.
· Finally you are required to justify your identification with strong logics and reasons that why
do you think that particular advertisement/image represents a certain level of need according to
Maslow’s theory.

***Important Instructions:
· Do not include unnecessary details in justification. Keep your statements to the point and focus
only on the given images/advertisements.
· Only use the table given below for attempting this assignment.
· Accuracy of the identification of the need level depends on that how well this selection is
· You can relate given advertisement/image either on the basis of pictures or the written message
· A single level of need should be denoted for one advertisement/image only.
***Marking scheme: 1 mark for the identification of each level of need and 3 marks for the
justification of that selection.
Advertisement/Image No. 1

Advertisement/Image No. 2

Advertisement/Image No. 3

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Replies to This Discussion

Maslow’s Hierarchy of Needs

Abraham H. Maslow felt as though conditioning theories did not adequately acapture the complexity of human behavior. In a 1943 paper called A Theory of Human Motivation, Maslow presented the idea that human actions are directed toward goal attainment. Any given behavior could satisfy several functions at the same time; for instance, going to a pub could satisfy one’s needs for self-esteem and for social interaction.

Maslow’s Hierarchy of Needs has often been represented in a hierarchial pyramid with five levels. The four levels (lower-order needs) are considered physiological needs, while the top level is considered growth needs. The lower level needs need to be satisfied before higher-order needs can influence behavior. The levels are as follows (see pyramid in Figure 1 below).
Self-actualization – morality, creativity, problem solving, etc.
Esteem – includes confidence, self-esteem, achievement, respect, etc.
Belongingness – includes love, friendship, intimacy, family, etc.
Safety – includes security of environment, employment, resources, health, property, etc.
Physiological – includes air, food, water, sex, sleep, other factors towards homeostasis, etc.

My Opinion and I can justify ny opinion :) 

  1. Safety
  2. Belongingness
  3. Safety or Esteem
  4. Self Actualization
  5. Physiological

  1. physiological 
  2. safety
  3. Belongingness
  4. Esteem 
  5. Self actulization

Bro, ... Please Justify

because I am totally unable to get your point :)

Amir Mughal thanks 

self actulization ki justification m kya point discuss krin gy?

Involvment of mother teresa in humanity purely based on sincerety... I Think

As Abraham Maslow noted, the basic needs of humans must be met (e.g. food, shelter, warmth, security, sense of belongingness etc.) before a person can achieve self-actualization - the need to be good, to be fully alive and to find meaning in life. Research shows that when people live lives that are different from their true nature and capabilities, they are less likely to be happy than those whose goals and lives match. For example, someone who has inherent potential to be a great artist or teacher may never realize his/her talents if their energy is focused on attaining the basic needs of humans

 read it ayesha muqaddas :)

Good explaination of Self Actualization, but it is general...can you link it particularly with Mother Teresa image or statement in the image...(I am asking for sake of my guidence)

Amir Mughal

read it thoroughly and write it in ur own words according to that image

simple ..

1st imAge

safety level

2nd image:

love and belonging

3rd image:


4th image

self actualization

5th image:

psychological need

1st safety na hai, according to me its a esteem need.... what u say


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