We have been working very hard since 2009 to facilitate in your learning Read More. We can't keep up without your support. Donate Now.


+ Link For Assignments, GDBs & Online Quizzes Solution


+ Link For Past Papers, Solved MCQs, Short Notes & More

Please share your kinds views, of great paramount importance, for solving this GDB

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)

Views: 504

Replies to This Discussion

Please share yours view for solving this gdb

i need some study partner who is doing specializing in Marketing please contact me at Tariqsarraf@gmail.com 

please koi tu kuch bolay


Customer Relationship Management (MKT610)                                     

Fall, 2013

Graded Discussion Board No. 3

Due Date: February 10, 2014

Total Marks: 20

Topic: CRM Applications and Objectives

NOTE: There is no grace period in case of GDB


Learning Objective:

This case based discussion will endow the students to think as a Customer Relationship Manager, and enable them to learn the application of CRM in cellular industries.

Learning Outcomes:

After contributing in this discussion students will be able to understand that:

  • How cellular industries are efficiently catering needs of customers (Especially youth)?
  • How cellular industries are grabbing their share in such a massive competitive environment?


“Uth Package by UFONE”

Back Ground:

Pakistan Telecommunication Company Limited (PTCL) started its cellular operations in January 2001 under the brand name ‘Ufone’. As a result of PTCL’s privatization, Ufone became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006.Since its inception, Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. Along with the claim of lowest call rates, clear sound and best network, Ufone offers its customers simplified tariffs with no hidden charges. With a strong and uniquely humorous communication direction that has now become Ufone’s signature across all advertising media, Ufone gives its customers many reasons to smile.

The Case:

Cellular industries have brought a 360 degree turn in our lives and made it as easier as it was never before. Ufone is among the top leading cellular industries of Pakistan; it has launched so many promotional packages to provide ease and retained its valued customers. In the recent times Ufone has launched “Uth Package” that is specially focusing the needs of youths. As per Ufone “There is no limit to what today’s Uth can do. It’s the Uth that has revolutionized the scope of the mobile industry from being just and ordinary portable phone calling and receiving device to becoming a texting, web connected instant messaging, social networking phenomenon”.

Point of Discussion:

You are required to visit the official website of Ufone and share your experience that how this Uth package is benefiting its targeted customers?

Marking Scheme:

The total marks of this GDB are 20; mention at least 4 points in detail to justify your answer. Each point carries 5 marks; avoid irrelevant text/material while answering the question.




Student’s Guide

Yes, but, what will i have to mention in this regard, i mean what material and data included in it

i am also marketing student 

mara subjact ha mkt621 and mkt 610

g theak hain points but i suggest following points 

  • lowest priced SMS Bucket 
  • amazing & unmatchable bouquet
  • 24 hours a day free services

fone has launched a new package plan Uth Pack for the youth, which is looking for a lot more than just Voice, SMS and Data. The focus of its positioning “On Kar” revolves around the digital at heart and for those who wish to have a redefined cellular service.

Uth Pack is the country’s first youth centric offer which is offering a wholesome product that is far beyond just the basic cellular offerings. The addition of numerous affinity partners offering discounts in more than 250 branded outlets across the country make this the most triumphant brand in the country.

Uth Pack customers will be able to avail discounts, namely: McDonalds, Cinnabon, Dunkin’ Donuts, Crossroads, Tutti Frutti, Accessorize, Crocs, Timberland, Swatch, Dell etc, these add ons are sure to enthrall our customers.

According to details, the newly launched Uth package offers “My pack offer” which lets the customer call any other Uth pack number free after the first minute for the whole week just for Rs.5. On the other hand, Uth Pack also gives an SMS rate of Rs.0.35/sms to all networks and users can enjoy amazing data rates as low as Rs.4.99/MB.

Ufone Uth Pack Call Rates:

On-net F&F: Rs. 0.50/ 30 sec + tax
Off-net F&F: Rs. 0.80/ 30 sec +tax
On-net Calls: Rs 1.30/ 30 sec + tax
Off-net Calls: Rs. 1.30/ 30 sec +tax
Ufone Uth Pack FnF:

simply send 5 numbers (Uth Pack and Ufone numbers only) in an SMS to 363
You can add a total of 10 FnF numbers, 5 of them Ufone/Uth Pack numbers and 5 numbers of any other mobile network or PTCL
One time charges of adding all your FnF numbers are Rs. 10 + Tax for the whole list.
Modification of the list would be charged at Rs.10+tax per number change.
Ufone Uth Pack SMS Charges:

SMS – All local networks: Rs. 0.35/SMS + tax
Ufone Uth Pack Mobil Internet Charges:

Mobile Internet: Rs. 4.99/MB (including taxes)
Ufone Uth Pack Voice Bundles:

Exclusive Uth Pack to Uth Pack Free Calls after one minute
Free calls to Uth Pack number after one minute
Subscription Charges: Rs. 50 per week
Validity: 7 Days
To Subscribe: *3553#
Ufone Uth Pack SMS Bundles:

Daily: 500 SMS @ Rs. 2 per day – Send ‘Sub` to 6820
Weekly: 1500 SMS @ Rs. 7 per week – Send ‘Sub` to 6830
Monthly: 10,000 SMS @ Rs. 90 per month – Send ‘Sub` to 6840
Ufone Uth Pack Mobile Internet Bundles:

Daily: 200 MB for Rs. 10 – SMS ‘SUB’ to 6850
Monthly Light: 1.5 GB for Rs. 150 – SMS ‘SUB’ to 6860
Monthly Heavy: 6 GBs for Rs. 500 – SMS ‘SUB’ to 6857
Switch to Uth Pack

Ufone Customers — with any package — can switch to Uth Pack to avail all these amazing rates by dialling *3555#
Standard conversion charges of Rs. 10 plus tax apply
Once converted, you can avail all up-mentioned tariff without any daily charges
Ufone Uth Pack Terms and Conditions

These offers and bundles are only valid for Uth Pack customers
The My Pack offer will be valid for 7 calendar days with day of subscription included
Short codes 6844 is charged at Rs. 0.02
Free browsing will be on websites only i.e. www.facebook.com or m.facebook.com,www.wikipedia.com or m.wikipedia.com
SMS short codes 6837 and 6822 will be charged at Rs. 0.50+tax
These are limited time offers
19.5% FED on usage and other taxes at recharge or bill applies
Using a SIM which is not in your name or allowing your SIM to be used by others is a crime – PTA
Terms and conditions apply

These are the packages offered by Ufone. we have to write what these offers benefits the customers as a whole to attract them

  › Uth Pack
  › Uth Student Offer
  › Uth Olaround
  › Uth Dabangg Hour Offer
  › Uth Champion Offer
  › Uth Dhansoo Offer
  › Uth MMS
  › Uth Postpay
  › Uth Sasta SMS
  › Uth SMS Offer
  › Uth Non-Stop Offer
  › Full Time Mufta Offer
  › Futsal

asalam o alikum Muhammad bilal Bhai mae b MBA Marketing ka student hon maray b mkt621 or mkt610 codes hain mae b 5th semester ma hon ap  or mae class fellow hain tu hum aik dosray kay contact ma rahatin hai ,, tu plz ap maray gmail ko add kar loo or ap mujy se baat karoo many kuch gdb banay hai uder ap se share karta hon ider cheating case ban jana i hope you can understand what i want to say?


main b marketing ka hon, MKT610 and MKT621 


Looking For Something? Search Here

Today Top Members 


This is a member-supported website. Your contribution is greatly appreciated!

© 2020   Created by +M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service