STRATEGIC MANAGEMENT (MGT 603)
ASSIGNMENT NO. 02
DUE DATE: 8TH JULY, 2013
⇒ To help students to understand Intensive strategies
After completing this assignment, the student will be able;
⇒ To understand how intensive strategies helps businesses to make better
The Intensive strategies consist of three types of strategies market penetration, market
development and product development. Intensive strategies purpose is to make intensive
efforts to improve a firm s’ competitive position with existing products. Market
penetration strategy seeks to increase market share of existing products or services in
existing market. In market development, marketers introduce existing products into new
geographic areas. Product development is a strategy in which companies increase sales
by improving or modifying present products or services.
China mobile is the world’s largest telecom operator. ZONG is one of the leading
telecommunication companies in Pakistan; it was the first international brand of China
mobile or CMPAK in Pakistan, who carried out cellular services in Pakistan. It was
launched in Pakistan in 2008; later on, in 2011 it had a subscriber base of 13.2 million.
ZONG s’ main competitor was Ufone. Ufone has already achieved huge success in
In starting days, ZONG achieved lots of customer concentration because low rates calls,
message packages etc but gradually its market shares lost its place because of ZONG
networking connectivity. Mostly customers left ZONG due to connectivity problem.
Customers also complain about their other services e.g. facing difficulty in receiving text
messages. GPRs setting problems, call dropped during call etc.
Q # 01:
You are required to identify ONE of the intensive strategies that ZONG should apply to
achieve its market place again? (5 marks)
Next, justify HOW this strategy should be implemented. (15 marks)
it means we will not define the steps like to determine customer needs, outline the program and so on?????
Dear app any idea itna late kun dia. Your idea may be correct but assignment to product development strategy kay havlay se bana lee aur kab ke submit bhe kar de hay aur abb iss ko dubara revise karnay ko dil nahi kar raha due to focusing on exam.