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DUE DATE: 17 MAY, 2018
Learning Objective:
 The students will be able to learn about the internal and external assessment of a new brand
with reference to strategic management.
Learning Outcome:
 Students will be able to come up with their reviews about the internal and external
weaknesses, strengths, opportunities and threats.
EAGLE Mobile manufacturer is a local mobile manufacturer company going to launch its new brand
“EAGLE” for local citizens of Pakistan in coming few months. Mr. Syed Ali Raza Shah, the owner and
the CEO of the company planning to embed all of the important and competitive features in this
brand that other companies do. The company has its head office in the main city of the Haripur
District in Hazara, Khyber Pukhtunkhwa with other regional offices at Lahore, Karachi, Islamabad,
Multan, Mardan, DG Khan, DI Khan, Hunza, Quetta and Faisalabad in Pakistan. The management and
strategists of the company decided to first offer this brand in the price range from 3000 to 50000 PKR
to all the local citizens across the Pakistan. They have also kept an eye to include the Android system
in different capacity in all smart phones like Marshmallow, Oreo, Lollipop and Nougat to compete
with the local and multinational brands in Pakistan. Currently, they have only one local competitor
that is Qmobile and many international brands like Oppo, Samsung, Nokia, Huawei and Vivo V9. In a
group meeting with board of directors of the company, it has been decided to first review all the
internal / external strengths, weaknesses, opportunities and threats before launching the brand into
the Pakistani market. Therefore, they have launched first few samples to the market for test
marketing and received multiple reviews in return.
Required Questions:
Being a customer of EAGLE:
1. What would you suggest the company about its internal strengths and weaknesses for this
new brand in comparison of the features of other mobile brands in Pakistan?
MARKS (2.5 + 2.5)
2. What would you suggest the company about its external opportunities and threats for this
new brand in comparison of the features of other mobile brands in Pakistan?
MARKS (2.5 + 2.5)
24 hours extra / grace period after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above mentioned due
date should always be treated as final to avoid any inconvenience.
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
Formatting guidelines:
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS‐Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
Referencing Guidelines:
 Use APA style for referencing and citation. For guidance search “APA reference style” in
Google and read various websites containing information for better understanding or visit
Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS‐Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
 It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
Dear Students,
As you know that Pre Mid‐Term semester activities have been started and load shedding problem is
also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as
early as possible without waiting for the due date. For your convenience; activity schedule has
already been uploaded on VULMS for the current semester, therefore no excuse will be entertained
after due date of assignments or GDBs.

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